Category
Tech
Delegated Interfaces
Trend cluster
Category
Palm
Projection
Compact projectors emerge for consumers’ leisure convenience.
5.3
Trend score
Trend
What is the Palm Projection trend?
Palm Projection: Miniature projectors are emerging in various markets to provide consumers with a portable option for viewing and sharing content; these devices allow consumers to share TV shows, movies, pictures and much more. The small size of these products showcases how brands are catering more inherently to the consumer need for convenience and functionality - while playing into the nostalgia associated with old-school projectors.
Trend themes
Themes within the Palm Projection trend
Three behaviours holding the trend together01
Portable Mini Projectors
The trend of compact projectors is driven by the need for portability and convenience for consumers, leading to an innovation opportunity for creating even smaller and more powerful projectors.
02
Wireless Connectivity
Miniature projectors have to rely on wireless connectivity functionalities to enhance ease-of-use and provide a comfortable user experience, leading to an innovation opportunity for developing new wireless protocols and technologies.
03
High Definition Images
A growing demand exists among consumers for high-quality projection technology capable of projecting high definition images on larger screens, improving picture quality and clarity. This trend creates an innovation opportunity for improving the resolution of projectors and their capacity to project images on larger screens.
Industry implications
What the Palm Projection trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
The mini projector innovations are a critical aspect of the consumer electronics industry, giving businesses the incentive to capitalize on the trend by creating better mini-projectors to unlock new market frontiers.
For
Entertainment Industry
Portable projectors can improve the quality of entertainment services, and rejuvenate the industry as a whole by creating new experiences for the growing tech-savvy audience.
For
Education & Corporate
The use of mini projectors for presentations has replaced the conventional means, creating new opportunities in education & corporate sectors to further embrace developing technologies.
Workshop question
How can your brand leverage nostalgia to present modern products and services?
Trend signals
Trend signals for Palm Projection
Trend score 5.3 out of 10, from popularity 78%, activity 74%, freshness 8%.
Popularity78%
Activity74%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Palm Projection trend
4 featured examples from Feb 23 to Sep 5, 2018CategoryTech
Portable Palm-Sized Projectors
The Wowoto Q1 Portable Android Projector is Multifunctional
The portable projector trend creates opportunities for companies in the consumer electronics industry to capitalize on the demand for compact, wireless devices.
CategoryTech
Powerful Palm-Sized Projectors
The 'FastFox DLP' Projector Offers Up to Two Hours of Use
The consumer electronics industry can tap into the demand for portable projectors and create innovative products that offer convenience and excellent performance.
CategoryTech
Miniscule Pico Projectors
This Projector Can Transmit High-Definition Video From a 2-Inch Cube
Consumer electronics industry can capitalize on the demand for smaller, high-quality pico projectors.
CategoryTech
Photography Brand Portable Projectors
The Kodak Pocket Pico Projector is Palm-Sized and Powerful
Manufacturers can tap into the growing demand for portable projectors by producing compact, high-quality devices for consumers.
