Category
Lifestyle
Assisted Choices
Trend cluster
Category
Subscribed
Breakfast
Breakfast meals are made easier via subscription services.
4.7
Trend score
Trend
What is the Subscribed Breakfast trend?
Subscribed Breakfast: With breakfast often being the meal that consumers skip the most, some brands are looking to change this fact by offering subscription services that specifically offer nutritious breakfast foods.
Insight
The consumer insight behind the Subscribed Breakfast trend
Time-strapped consumers who are busy managing their professional and personal lives often find themselves pushing those aspects of their lifestyles to the forefront. Routines that fall by the wayside are often health-related, and can take a toll over time. These individuals look for ways to prioritize their health without having it take over other their responsibilities and routines.
Trend themes
Themes within the Subscribed Breakfast trend
Three behaviours holding the trend together01
Convenient Subscription Services
Brands are offering subscription services for preparing healthy breakfast with pre-portioned ingredients and recipes.
02
Functional and Nutritious Foods
Consumers are looking for nutritious foods that are functional and help them maintain health, particularly with increasingly busy lifestyles.
03
Customization and Personalization
Consumers seek more customization and personalization in their breakfast options and are willing to pay for tailored offerings.
Industry implications
What the Subscribed Breakfast trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Subscription services are a trend in the Food and Beverage industry to provide convenience and healthy foods to consumers.
For
Wellness and Health Industry
Functional and nutritious foods are a trend in the wellness and health industry as consumers prioritize healthy living.
For
Retail Industry
Personalized and customized breakfast options are a trend in the retail industry as consumers are increasingly looking for tailored options.
Workshop question
How could your brand better convenience it’s customer’s life?
Trend signals
Trend signals for Subscribed Breakfast
Trend score 4.7 out of 10, from popularity 70%, activity 63%, freshness 8%.
Popularity70%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Subscribed Breakfast trend
7 featured examples from Mar 21, 2017 to Jun 25, 2019CategoryLifestyle
Convenient Whole Food Breakfasts
HOLOS' Muesli Packs are Full of Nutrients and Taste Great
Food and beverage companies can create and market healthy breakfast options to target busy consumers while also addressing health concerns.
CategoryLifestyle
Functional Breakfast Subscriptions
Happy Healthy Shares Single-Serve Smoothies, Acai Bowls & More
Food delivery services can leverage the popularity of functional breakfast subscriptions by offering these products as an add-on or standalone product, in addition to traditional…
CategoryLifestyle
Pre-Portioned Smoothie Subscriptions
Green Blender Eases the Process of Healthy Eating in the Home
Exploring opportunities to offer pre-portioned meal options that cater to health-conscious consumers.
CategoryLifestyle
Zero-Sugar Keto Cereals
Catalina Crunch's Maple Waffle Cereal is Sweet Yet Has No Sugar Added
Food and beverage companies can explore the potential of developing more zero-sugar and keto-friendly cereals to meet the demand of health-conscious consumers.
CategoryLifestyle
Charitable Smoothie Subscriptions
Freshstax Offers Prepped Foods for Health Conscious Consumers
Disruptive innovation opportunities include creating new product lines of subscription-based nutritious food and drink options.
CategoryMarketing
Pancake Delivery Services
IHOP is Celebrating 60 Years by Launching a Delivery Service
Restaurants of all kinds can benefit from offering delivery services to make their food available to more customers and expand their reach.
CategoryArt & Design
Celebrity Chef Meal Kits
Chef Matty Matheson Released a Subscription-Free 'MUNCHIES' Meal Kit
The food and beverage industry can disrupt the traditional meal kit model by offering subscription-free meal kit options created by celebrity chefs or through industry collaborati…
