Breakfast meals are made easier via subscription services
Trend - With breakfast often being the meal that consumers skip the most, some brands are looking to change this fact by offering subscription services that specifically offer nutritious breakfast foods.
Insight - Time-strapped consumers who are busy managing their professional and personal lives often find themselves pushing those aspects of their lifestyles to the forefront. Routines that fall by the wayside are often health-related, and can take a toll over time. These individuals look for ways to prioritize their health without having it take over other their responsibilities and routines.
Insight - Time-strapped consumers who are busy managing their professional and personal lives often find themselves pushing those aspects of their lifestyles to the forefront. Routines that fall by the wayside are often health-related, and can take a toll over time. These individuals look for ways to prioritize their health without having it take over other their responsibilities and routines.
Workshop Question - How could your brand better convenience it’s customer’s life?
Trend Themes
1. Convenient Subscription Services - Brands are offering subscription services for preparing healthy breakfast with pre-portioned ingredients and recipes.
2. Functional and Nutritious Foods - Consumers are looking for nutritious foods that are functional and help them maintain health, particularly with increasingly busy lifestyles.
3. Customization and Personalization - Consumers seek more customization and personalization in their breakfast options and are willing to pay for tailored offerings.
Industry Implications
1. Food and Beverage Industry - Subscription services are a trend in the Food and Beverage industry to provide convenience and healthy foods to consumers.
2. Wellness and Health Industry - Functional and nutritious foods are a trend in the wellness and health industry as consumers prioritize healthy living.
3. Retail Industry - Personalized and customized breakfast options are a trend in the retail industry as consumers are increasingly looking for tailored options.
