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Functional Breakfast Subscriptions

Happy Healthy Shares Single-Serve Smoothies, Acai Bowls & More

— November 12, 2018 — Lifestyle
'Happy Healthy' is the name of a new brand from Imperial Frozen Foods that is set to share Non-GMO Project verified smoothies, overnight oats and acai bowls with consumers in convenient single-serve formats. Consumers are able to choose the items of their choice and determine whether they'd like to receive monthly or weekly deliveries.

Some of the functional foods that Happy Healthy offers—which are ideal for quick breakfasts or on-the-go snacks—include the Refresher Blend Smoothie and the Dragon Fruit Berry Overnight Oats, which can be enhanced with protein or the herbal focus blends of one's choosing.

As fruits and vegetables are at the center of all of the offerings, Happy Healthy plans to introduce new pre-portioned products seasonally. With its conveniently packaged products, Happy Healthy estimates that consumers "save about 90 minutes per week vs. traditional grocery shopping."
Trend Themes
1. Functional Breakfast Subscriptions - Subscription services for convenient single-serving functional breakfast foods like smoothies, acai bowls, and overnight oats are becoming increasingly popular and offer opportunities for innovation in packaging, customization, and seasonal offerings.
2. Pre-portioned Products - Offering pre-portioned fruits and vegetables for functional breakfasts and snacks can help reduce waste and provide consumers with convenient, healthy options on-the-go.
3. Non-gmo Foods - More consumers are looking for non-GMO verified products, especially in the functional food and beverage space, which presents opportunities for innovation and differentiation through sourcing and labeling.
Industry Implications
1. Food Delivery Services - Food delivery services can leverage the popularity of functional breakfast subscriptions by offering these products as an add-on or standalone product, in addition to traditional meal delivery services.
2. Frozen Foods - Frozen food companies can explore opportunities to expand their product lines and differentiate themselves by offering pre-portioned, Non-GMO verified functional breakfast and snack options.
3. Functional Food and Beverage Companies - Functional food and beverage companies can incorporate new trends in packaging, customization and seasonal offerings to attract consumers looking for convenient, healthy breakfast options.
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