Category
Business
Assisted Conversion
Trend cluster
Category
Automated
Household
Tedious household chores get easier with delivery & subscription programs.
4.2
Trend score
Trend
What is the Automated Household trend?
Automated Household: Streamlining home tasks and chores even further, brands and services are offering delivery services and unique programs to make everyday rituals more convenient. As they say, time is money, and consumers are constantly looking for ways to cut back on everything from making their beds to washing their clothes. Subscription services, at-home delivery and automated pick-up of traditionally mundane products like detergent and bed sheets are paving the way for more seamless household routines. Such services speak to the on-going desire for automation in even the most minuscule and mundane of tasks.
Trend themes
Themes within the Automated Household trend
Three behaviours holding the trend together01
Home Product Delivery Services
Streamlined delivery services of household products enable businesses to differentiate with eco-friendly and personalized options.
02
Self-Replenishing Devices
Devices that reorder supplies promise disrupt traditional shopping and offer opportunities for seamless reordering processes.
03
Circular Subscription Programs
Circular subscription programs offer an innovative and eco-friendly way of repurposing old items while offering convenience to consumers.
Industry implications
What the Automated Household trend means for industry
Where the trend changes the playbookFor
Home Cleaning and Personal Care Products
Home cleaning and personal care brands can leverage streamlined delivery services and personalized packaging to differentiate in saturated markets.
For
Smart Appliance and Home Product Industries
Smart appliance and home product businesses can enable self-replenishing features and actionable insights to provide customers with exceptional convenience.
For
Household Textile Industry
The household textile industry can capitalize on circular subscription models to provide eco-friendly options, while catering to customer preferences for customization and convenience.
Workshop question
How does your product or service fit into your consumer's daily rituals. How could you automate that to be more seamless for the end user?
Trend signals
Trend signals for Automated Household
Trend score 4.2 out of 10, from popularity 62%, activity 57%, freshness 8%.
Popularity62%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Automated Household trend
7 featured examples from Oct 22, 2017 to Feb 20, 2019CategoryEco
Eco Door-Delivery Laundry Detergents
P&G's Tide Eco-Box is Convenience-Focused & Planet-Friendly
Opportunity for CPG companies to reimagine their packaging strategies and develop eco-friendly solutions.
CategoryArt & Design
Self-Ordering Coffee Machines
The illy Y5 DRS is Integrated with Amazon Dash for Easy Reordering
The home appliance industry can leverage the demand for connected coffee systems and app-integrated appliances to create innovative, convenient solutions for consumers.
CategoryArt & Design
Self-Ordering Smart Containers
The WePlenish Java Has Officially Received Amazon Support
Retailers can implement smart container technology to simplify inventory management and increase consumer convenience.
CategoryArt & Design
Same-Day Home Furnishing Deliveries
The Home Furnishing Company Floyd Offers Same-Day Delivery
Disruptive innovation opportunity: Adopting same-day delivery and efficient inventory systems to stay competitive in the market.
CategoryArt & Design
Home Product Delivery Services
Grove Collaborative Ships Natural Home Care to Your Doorstep
Companies in the home care and cleaning industry can leverage the rise of delivery services and eco-conscious consumers for growth by developing and offering sustainable, organic…
CategoryEco
Recycled Linen Programs
Coyuchi's Subscription Program Focuses on Sustainability and Textile Waste
Developing new recycling methods and technologies to address the millions of tonnes of textile waste generated worldwide could disrupt the waste management and recycling industrie…
CategoryArt & Design
Replenishing Smart Appliances
LG Smart Laundry Appliances & Dishwashers Feature Amazon Dash
Appliance manufacturers like LG can continue to innovate by integrating more automation and connectivity features into their products, creating greater convenience and value for c…
