Brands curate unique art installations to educate consumers
Trend - New art exhibits are popping up as a way for brands to interact with consumers, convey their messages and provide a one-of-a-kind experience. As brands focus more initiatives on connecting with consumers, before selling them a product, these installations provide the perfect platform exposure and engagement.
Insight - Contemporary consumers, especially Millennials, are interested in aesthetics and experience, resulting in a strong affinity toward immersive tokens of arts and culture. As many individuals in this demographic emphasize a desire for continuous self-development, they welcome immersive and supercharged activations as a means of educating themselves further on a topic or sharing the experience as part of their personal brand.
Insight - Contemporary consumers, especially Millennials, are interested in aesthetics and experience, resulting in a strong affinity toward immersive tokens of arts and culture. As many individuals in this demographic emphasize a desire for continuous self-development, they welcome immersive and supercharged activations as a means of educating themselves further on a topic or sharing the experience as part of their personal brand.
Workshop Question - How can you leverage a more creative outlet to captivate and educate your consumers?
5 Featured, 44 Examples:
182,499 Total Clicks
Date Range:
Feb 17 — Nov 18
Trending:
V. Hot
Consumer Insight Topics:
