Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Educated
Art
Brands curate unique art installations to educate consumers.
6.1
Trend score
Trend
What is the Educated Art trend?
Educated Art: New art exhibits are popping up as a way for brands to interact with consumers, convey their messages and provide a one-of-a-kind experience. As brands focus more initiatives on connecting with consumers, before selling them a product, these installations provide the perfect platform exposure and engagement.
Insight
The consumer insight behind the Educated Art trend
Contemporary consumers, especially Millennials, are interested in aesthetics and experience, resulting in a strong affinity toward immersive tokens of arts and culture. As many individuals in this demographic emphasize a desire for continuous self-development, they welcome immersive and supercharged activations as a means of educating themselves further on a topic or sharing the experience as part of their personal brand.
Trend themes
Themes within the Educated Art trend
Three behaviours holding the trend together01
Brand Art Installations
As brands focus on connecting with consumers, art installations provide a perfect platform for exposure and engagement.
02
Immersive Interactive Installations
Contemporary consumers, especially millennials, are interested in aesthetics and experience resulting in a strong affinity toward immersive tokens of arts and culture.
03
Smart Textile Technology
Uniqlo's knitting machine showcases their textile technology, which creates a sweater before the eyes of a live audience, revolutionizing production by eliminating material waste.
Industry implications
What the Educated Art trend means for industry
Where the trend changes the playbookFor
Art and Culture
Museums, galleries, and event spaces can use these trends and interactive installations as creative and educational platforms to engage with customers.
For
Fashion and Textiles
Smart textile technology and innovative fashion installations can help brands reduce material waste and increase consumer engagement.
For
Marketing and Advertising
Brands can adopt a more visual marketing approach by joining forces with artists and immersive events, promoting their brand values and artistic processes.
Workshop question
How can you leverage a more creative outlet to captivate and educate your consumers?
Trend signals
Trend signals for Educated Art
Trend score 6.1 out of 10, from popularity 88%, activity 88%, freshness 8%.
Popularity88%
Activity88%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Educated Art trend
5 featured examples from Feb 15, 2017 to Oct 9, 2018CategoryArt & Design
Interactive Artful Museum Experiences
The wndr museum in Chicago Celebrates a New Type of Culture
Art museums can incorporate interactive exhibits and installations that provide a fresh perspective on traditional artworks and attract visitors who seek stimulating experiences.
CategoryMarketing
Whimsically Interactive Candy Installations
Candytopia is a Vibrant Real-Life Candy Wonderland
Hotels and event spaces can incorporate interactive candy installations to enhance guest experiences and attract customers.
CategoryAutos
Autonomous Flying Sculptures
Studio Drift x BMW's Immersive Project Was Shown at Art Basel 2017
The entertainment industry can leverage immersive art installations to create unique experiences for their audiences, combining technology, science, and art to captivate consumers…
CategoryArt & Design
Artistic Numerical Displays
The Forest of Numbers Commemorates Its Location's History
The art and design industry can explore innovative ways to incorporate numerical displays and vibrant colors into their projects, enhancing their visual impact.
CategoryArt & Design
Knitting Machine Exhibitions
Uniqlo's The Art and Science of LifeWear Created Sweaters on the Spot
The fashion industry can leverage textile technology advancements to streamline manufacturing processes and create unique, sustainable products.
