Products associated with female hygiene are marketed with empowerment in mind
Implications - With body positivity and women’s health being increasingly magnified, brands are turning to the strategy of marketing “empowerment” in the female hygiene products they offer. These campaigns and products give women and girls more options in an industry that can be saturated with more traditional, and sometimes restricting alternatives.
Workshop Question - How could your brand better empower women in its products, services, campaigns, or the causes it supports?
4 Featured, 35 Examples:
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Aug 17 — Oct 18
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