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Hygiene Empowerment

Products associated with female hygiene are marketed with empowerment in mind

Implications - With body positivity and women’s health being increasingly magnified, brands are turning to the strategy of marketing “empowerment” in the female hygiene products they offer. These campaigns and products give women and girls more options in an industry that can be saturated with more traditional, and sometimes restricting alternatives.

Workshop Question - How could your brand better empower women in its products, services, campaigns, or the causes it supports?
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
75,670 Total Clicks
Aug 17 - Oct 18
This Year and Average
Lifestyle
Featured Examples
AI Feminine Care Services - Freda Uses AI Predictions to Send Its Eco-Friendly Subscriptions
SCORE 8.1
Hot 3,106 Clicks Pub: Jan 25, 18
AI Feminine Care Services
Freda Uses AI Predictions to Send Its Eco-Friendly Subscriptions
The popular subscription model has been adopted by a range of businesses that offer menstrual products for women, but Freda is one that sets itself apart as more than just a source of organic, eco-... [More]
QR-Connected Menstrual Products - Ivonna's Smart Period Pads Boast App Connectivity
SCORE 4.5
Average 1,012 Clicks Pub: Aug 15, 17
QR-Connected Menstrual Products
Ivonna's Smart Period Pads Boast App Connectivity
While there are many apps that are being newly launched to revolutionize the tracking of menstrual cycles, Ivonna is setting itself apart as a brand that fuses technology and feminine hygiene... [More]
Female-Centered Empowering Razor Campaigns - Billie Celebrates Female Body Hair with Its New Video
SCORE 6.1
This Year and Warm 244 Clicks Pub: Jun 27, 18
Female-Centered Empowering Razor Campaigns
Billie Celebrates Female Body Hair with Its New Video
Focusing on the one fundamental element that razor brands actively omit in their commercials, shaving company Billie embraces the female body hair as the key component that drives its latest campaign.... [More]
Pink Tax-Fighting Campaigns - Boxed's #RethinkPink Fights For Price Equality for Women's Products
SCORE 2.4
Untested 332 Clicks Pub: Jan 31, 18
Pink Tax-Fighting Campaigns
Boxed's #RethinkPink Fights For Price Equality for Women's Products
This campaign from online bulk shopping brand Boxed is fighting for price equality when it comes to women’s products. The #RethinkPink movement from Boxed fights against the so-called Pink Tax:... [More]
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