Products associated with female hygiene are marketed with empowerment in mind
Trend - Brands are turning to the strategy of marketing “empowerment” in the female hygiene products they offer. These campaigns and products give women and girls more options in an industry that can be saturated with more traditional, and sometimes restricting alternatives.
Insight - As body positivity and women's health are increasingly magnified in the contemporary world, younger generations are embracing natural beauty to its fullest. Since this warrants the contradicting of long-established norms, many feel liberated as they place their focus on their personal preferences and the act of being authentic. As a result, consumers turn to empowering narratives that allow them to feel in control of their own bodies.
Insight - As body positivity and women's health are increasingly magnified in the contemporary world, younger generations are embracing natural beauty to its fullest. Since this warrants the contradicting of long-established norms, many feel liberated as they place their focus on their personal preferences and the act of being authentic. As a result, consumers turn to empowering narratives that allow them to feel in control of their own bodies.
Workshop Question - How could your brand better empower women in its products, services, campaigns, or the causes it supports?
4 Featured, 35 Examples:
124,761 Total Clicks
Date Range:
Aug 17 — Oct 18
Trending:
Average
Consumer Insight Topics:
