Iced Infusion

Ice cream brands incorporate unlikely infusions as a means to market their products

Implications - The incorporation of unlikely and unexpected flavors into ice creams reveals the potential for innovation via relatively simple platforms that can be as traditional and commonplace as this frozen dessert. The incorporation of borderline-unappealing flavors into ice cream is able to pique the curiosity of most consumers, while also appealing to consumers specifically focused on novelty in their consumption habits.

Workshop Question - Consider an unexpected element your brand could add to its product/service.
SCORE 5.6
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38,026 Total Clicks
Jan 18 - Oct 18
This Year and Mild
LifestyleFood
Featured Examples
Vegetable-Infused Ice Creams - Peekaboo Ice Cream Has a Hidden Serving of Veggies in Every Pint
SCORE 7.6
This Year and Hot 1,583 Clicks Pub: Jul 6, 18
Vegetable-Infused Ice Creams
Peekaboo Ice Cream Has a Hidden Serving of Veggies in Every Pint
With sales of low-calorie ice cream continuing to soar, a new brand called Peekaboo Ice Cream has found a way to make the frozen dessert even healthier. Instead of taking ingredients away, this new... [More]
French Fry-Infused Ice Creams - Coolhaus is Now Selling Pints of Milkshake & Fries Ice Cream
SCORE 4.9
This Year and Average 239 Clicks Pub: Oct 4, 18
French Fry-Infused Ice Creams
Coolhaus is Now Selling Pints of Milkshake & Fries Ice Cream
Many people would argue that French fries dipped into a shake is the ultimate culinary pairing and now Coolhaus is making the combo official with the debut of its new Milkshake & Fries ice cream.... [More]
Flapjack-Flavored Ice Creams - This Buttered Maple Pancakes Ice Cream Turns Breakfast into Dessert
SCORE 4.5
This Year and Average 366 Clicks Pub: May 18, 18
Flapjack-Flavored Ice Creams
This Buttered Maple Pancakes Ice Cream Turns Breakfast into Dessert
While everyone knows that breakfast for dinner is a delicious treat, now there’s a way to enjoy breakfast for dessert with Tillamook’s new Buttered Maple Pancakes ice cream. Made with... [More]
Popping Candy-Infused Ice Creams - The Dippin' Dots 'Frozeti Confetti' Celebrates the Brand's 30th
SCORE 3.4
Mild 232 Clicks Pub: Jan 24, 18
Popping Candy-Infused Ice Creams
The Dippin' Dots 'Frozeti Confetti' Celebrates the Brand's 30th
The Dippin’ Dots ‘Frozeti Confetti’ ice cream has been created to celebrate the brand’s 30th birthday in true dessert form with a flavor that is unexpectedly sweet. The ice... [More]
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