Category
Lifestyle
Assisted Choices
Trend cluster
Category
Iced
Infusion
Ice cream brands incorporate unlikely infusions as a means to market their products.
3.8
Trend score
Trend
What is the Iced Infusion trend?
Iced Infusion: The incorporation of unlikely and unexpected flavors into ice creams reveals the potential for innovation via relatively simple platforms that can be as traditional and commonplace as this frozen dessert.
Insight
The consumer insight behind the Iced Infusion trend
Contemporary consumers enjoy the diversity in products on the market as they browse options that will satisfy their preference of taste, need for experimentation, and the aesthetic of their personal brand. In a lot of cases, many embrace novelty as a means of being adventurous by trying something new. The act satisfies consumer curiosity while giving individuals a unique experience that they can talk about.
Trend themes
Themes within the Iced Infusion trend
Three behaviours holding the trend together01
Unlikely and Unexpected Flavors
The trend of incorporating unlikely and unexpected flavors into ice creams reveals the potential for innovation via relatively simple platforms.
02
Health and Wellness
The trend of offering healthier options, such as vegetable-infused ice creams, reflects the growing desire for health and wellness among consumers.
03
Alcohol Infused Ice Creams
The trend of liquor-infused ice creams, such as cider-infused ice creams, highlights the growing demand for adult-only frozen treats as a way of enjoying two treats in one.
Industry implications
What the Iced Infusion trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can capitalize on the trend of incorporating unique and unexpected flavors to create a unique and memorable experience for consumers.
For
Health and Wellness
The health and wellness industry can leverage the trend of offering healthier alternatives, such as vegetable-infused ice cream, to meet the growing demand for healthier options among consumers.
For
Alcoholic Beverages
The alcoholic beverage industry can take advantage of the trend of liquor-infused ice creams to offer adult-only frozen treats with unique flavor combinations.
Workshop question
Consider an unexpected element your brand could add to its product/service.
Trend signals
Trend signals for Iced Infusion
Trend score 3.8 out of 10, from popularity 58%, activity 46%, freshness 9%.
Popularity58%
Activity46%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Iced Infusion trend
8 featured examples from Jan 24, 2018 to Aug 31, 2020CategoryLifestyle
Vegetable-Infused Ice Creams
Peekaboo Ice Cream Has a Hidden Serving of Veggies in Every Pint
Disruptive innovation opportunity: Introduce vegetable-infused ice creams and other frozen desserts to tap into the growing market of health-conscious consumers.
CategoryLifestyle
Zucchini-Infused Ice Creams
Peekaboo's Cookie Dough Ice Cream Includes Hidden Zucchini
The ice cream industry can benefit from creating more innovative and healthy variations of their products to stay competitive in the market.
CategoryLifestyle
Hot Dog-Infused Ice Creams
The Oscar Mayer Ice Dog Sandwich Offers an Unlikely Flavor Experience
The Oscar Mayer Ice Dog Sandwich highlights the potential for disruption and differentiation within the dessert industry by introducing unconventional and savory dessert options t…
CategoryLifestyle
French Fry-Infused Ice Creams
Coolhaus is Now Selling Pints of Milkshake & Fries Ice Cream
Disruptive innovation opportunity: Introduce inventive food and beverage products that cater to evolving taste preferences and offer unique flavor experiences.
CategoryLifestyle
Flapjack-Flavored Ice Creams
This Buttered Maple Pancakes Ice Cream Turns Breakfast into Dessert
The ice cream industry can leverage ingredients used for breakfast to create a unique and innovative product.
CategoryLifestyle
Cracker-Infused Ice Cream Flavors
Coolhaus and Ritz Debuted the New 'Crackers & Cream' Ice Cream
The development of cracker-infused ice cream flavors opens up new avenues for innovation in the ice cream manufacturing industry.
CategoryLifestyle
Popping Candy-Infused Ice Creams
The Dippin' Dots 'Frozeti Confetti' Celebrates the Brand's 30th
Disruptive innovation opportunity: Introduce innovative and unexpected flavor combinations in desserts to attract new customers.
CategoryLifestyle
Cider-Infused Ice Creams
Tipsy Scoop's Seasonal Flavor Features Angry Orchard Unfiltered
Disruptive innovation opportunity for alcoholic beverage companies to expand into the ice cream market and create innovative crossover products.
