Ice cream brands incorporate unlikely infusions as a means to market their products
Trend - The incorporation of unlikely and unexpected flavors into ice creams reveals the potential for innovation via relatively simple platforms that can be as traditional and commonplace as this frozen dessert.
Insight - Contemporary consumers enjoy the diversity in products on the market as they browse options that will satisfy their preference of taste, need for experimentation, and the aesthetic of their personal brand. In a lot of cases, many embrace novelty as a means of being adventurous by trying something new. The act satisfies consumer curiosity while giving individuals a unique experience that they can talk about.
Insight - Contemporary consumers enjoy the diversity in products on the market as they browse options that will satisfy their preference of taste, need for experimentation, and the aesthetic of their personal brand. In a lot of cases, many embrace novelty as a means of being adventurous by trying something new. The act satisfies consumer curiosity while giving individuals a unique experience that they can talk about.
Workshop Question - Consider an unexpected element your brand could add to its product/service.
Trend Themes
1. Unlikely and Unexpected Flavors - The trend of incorporating unlikely and unexpected flavors into ice creams reveals the potential for innovation via relatively simple platforms.
2. Health and Wellness - The trend of offering healthier options, such as vegetable-infused ice creams, reflects the growing desire for health and wellness among consumers.
3. Alcohol Infused Ice Creams - The trend of liquor-infused ice creams, such as cider-infused ice creams, highlights the growing demand for adult-only frozen treats as a way of enjoying two treats in one.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of incorporating unique and unexpected flavors to create a unique and memorable experience for consumers.
2. Health and Wellness - The health and wellness industry can leverage the trend of offering healthier alternatives, such as vegetable-infused ice cream, to meet the growing demand for healthier options among consumers.
3. Alcoholic Beverages - The alcoholic beverage industry can take advantage of the trend of liquor-infused ice creams to offer adult-only frozen treats with unique flavor combinations.
