Sweet items are curated for and marketed to people with diabetes
Implications - Brands that offer sweet treats and ingredients are specifically catering to individuals with diabetes, who typically monitor how much sugar they intake. By accommodating people with diabetes, these brands are able to appeal to a group of consumers that typically would not be able to consume their products, while simultaneously catering to the larger segment of wellness-minded consumers.
Workshop Question - Conceptualize a product/service within your area of expertise that would better cater to consumers with accessibility-related limitations.
Trend Themes
1. Diabetic-friendly Products - Brands are catering to people with diabetes, who typically monitor sugar intake, offering sweet treats, ingredients, and beverages that cater to the larger segment of wellness-minded consumers.
2. Clean-label and Natural Ingredients - Brands are producing low sugar and low glycemic index products that are made with natural and organic ingredients, without added sugars, gums, and unnecessary preservatives.
3. Alternative Sweeteners - Brands are introducing a range of low calorie, keto-friendly, and natural sweeteners such as monk fruit, stevia, and xylitol as an alternative to sugar.
Industry Implications
1. Food and Beverage - Companies can create innovative sweet treats, snacking options, condiments, and baking ingredients using the latest trends in diabetic-friendly, clean-label, and alternative sweeteners.
2. Health and Wellness - Brands can explore new business opportunities and disruptive innovation by focusing on the dietary needs and preferences of the diabetic and health-conscious community.
3. Natural and Organic Food - Companies can offer consumers cleaner and healthier food choices by using natural and organic ingredients, free from harmful synthetics and preservatives, while providing high-quality and visually appealing products.
