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Nostalgia Beauty

Hyper-playful packaging designs inject a sense of whimsy into beauty products

Implications - Speaking to the increased focus around experience when it comes to beauty products, cosmetic goods are getting a toy-like update, mostly by way of packaging. Primarily targeting adult consumers, this child-like approach to packaging beauty products helps consumers tap into a simpler time and adds an appealing element of personality to products in a highly competitive market space.

Workshop Question - What would a hyper-playful iteration of your offering look like?
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
44,253 Total Clicks
Dec 17 - Oct 18
This Year and Warm
Art & DesignFashionLifestyleCosmetics
Featured Examples
Playful Self-Mixing Face Masks - Users Must Mix Dr. Jart's Shake & Shot Collection Themselves
SCORE 7.5
Warm 1,352 Clicks Pub: Jan 25, 18
Playful Self-Mixing Face Masks
Users Must Mix Dr. Jart's Shake & Shot Collection Themselves
At-home face masks are an affordable self-care concept that became popularized for its easy application and lack of time commitment, but Dr.Jart’s newest mask, the Shake & Shot collection,... [More]
Prismatic Rainbow Highlighters - Too Faced's Rainbow Strobe Highlighter Offers a Multicolored Finish
SCORE 6.5
Warm 1,096 Clicks Pub: Mar 16, 18
Prismatic Rainbow Highlighters
Too Faced's Rainbow Strobe Highlighter Offers a Multicolored Finish
The makeup brand Too Faced is offering a Rainbow Strobe Highlighter as part of its ‘Life’s a Festival Collection,’ which offers a series of ethereal unicorn-themed beauty products.... [More]
Fashionably Customized Fragrances - Viktor & Rolf's 'Dress Up Your Bottle' Offers Personalization
SCORE 6.9
This Year and Warm 1,283 Clicks Pub: Sep 10, 18
Fashionably Customized Fragrances
Viktor & Rolf's 'Dress Up Your Bottle' Offers Personalization
Viktor & Rolf is launching a new e-commerce platform that puts an emphasis on its collection of fragrances and encourages users to ‘Dress Up Your Bottle.’ With this new online store,... [More]
Mexican Juice-Themed Lip Balms - Lip Smacker's Aguas Frescas Lip Balms Have Sweet Flavors & Packages
SCORE 5.6
This Year and Warm 605 Clicks Pub: May 17, 18
Mexican Juice-Themed Lip Balms
Lip Smacker's Aguas Frescas Lip Balms Have Sweet Flavors & Packages
Lip balms are available in a wide range of fun flavors and playful tube packaging designs, but the all-new Lip Smacker Aguas Frescas stand out. As its name suggests, this new collection of lip balm... [More]
Panda-Like Eye Patches - Tonymoly's Brightening Eye Patch is Made with Bamboo Shoot Extract
SCORE 2.7
Mild 202 Clicks Pub: Dec 21, 17
Panda-Like Eye Patches
Tonymoly's Brightening Eye Patch is Made with Bamboo Shoot Extract
There are tons of brightening eye patch products on the market, but this one from Tonymoly adopts a playful panda-inspired theme. The Panda’s Dream Eye Patch is meant to help consumers... [More]
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