Icelandic-style yogurt gains momentum with North American consumers
Trend - Icelandic-style skyr has captured the attention of novelty-seeking consumers. Similar in texture and taste to yogurt but made with active bacterial cultures that are specific to skyr, the product is gaining popularity in North America for its nutritious formula which is high in calcium and protein, and low in sugar.
Insight - In a bid to make the most out of their diet, health-conscious consumers are interested in experimenting with different products that carry nutritious benefits. When surveying new offerings on the market, curiosity-driven individuals often opt-in for formulas that are unfamiliar to them. As a result, they are not only trying products that might suit their unique dietary preferences, but they are also indulging in a novelty experience.
Insight - In a bid to make the most out of their diet, health-conscious consumers are interested in experimenting with different products that carry nutritious benefits. When surveying new offerings on the market, curiosity-driven individuals often opt-in for formulas that are unfamiliar to them. As a result, they are not only trying products that might suit their unique dietary preferences, but they are also indulging in a novelty experience.
Workshop Question - Where can your brand pull inspiration from recent and emerging trends in recreational travel?
Trend Themes
1. Novelty-seeking Consumers - Curiosity-driven individuals often opt-in for formulas that are unfamiliar to them.
2. High-protein and Low-sugar Options - With consumer preferences for low-fat and high-protein foods increasing, brands are responding with new options.
3. Functional Ingredients - Brands are responding with new options that incorporate recipes and ingredients from around the world.
Industry Implications
1. Food and Beverage Industry - Incorporating naturally functional ingredients in products can set a business apart and meet the evolving needs of consumers.
2. Fitness and Wellness Industry - There is an increasing demand for healthy food options that provide high nutritional value to supplement a healthy and active lifestyle.
3. Hospitality Industry - Hotels, restaurants, and cafes can benefit from offering a diverse range of healthy options that cater to a wide range of dietary preferences.
