Category
Lifestyle
Assisted Choices
Trend cluster
Category
Icelandic
Inspiration
Icelandic-style yogurt gains momentum with North American consumers.
3.9
Trend score
Trend
What is the Icelandic Inspiration trend?
Icelandic Inspiration: Icelandic-style skyr has captured the attention of novelty-seeking consumers. Similar in texture and taste to yogurt but made with active bacterial cultures that are specific to skyr, the product is gaining popularity in North America for its nutritious formula which is high in calcium and protein, and low in sugar.
Insight
The consumer insight behind the Icelandic Inspiration trend
In a bid to make the most out of their diet, health-conscious consumers are interested in experimenting with different products that carry nutritious benefits. When surveying new offerings on the market, curiosity-driven individuals often opt-in for formulas that are unfamiliar to them. As a result, they are not only trying products that might suit their unique dietary preferences, but they are also indulging in a novelty experience.
Trend themes
Themes within the Icelandic Inspiration trend
Three behaviours holding the trend together01
Novelty-seeking consumers
Curiosity-driven individuals often opt-in for formulas that are unfamiliar to them.
02
High-protein and low-sugar options
With consumer preferences for low-fat and high-protein foods increasing, brands are responding with new options.
03
Functional ingredients
Brands are responding with new options that incorporate recipes and ingredients from around the world.
Industry implications
What the Icelandic Inspiration trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Incorporating naturally functional ingredients in products can set a business apart and meet the evolving needs of consumers.
For
Fitness and Wellness Industry
There is an increasing demand for healthy food options that provide high nutritional value to supplement a healthy and active lifestyle.
For
Hospitality Industry
Hotels, restaurants, and cafes can benefit from offering a diverse range of healthy options that cater to a wide range of dietary preferences.
Workshop question
Where can your brand pull inspiration from recent and emerging trends in recreational travel?
Trend signals
Trend signals for Icelandic Inspiration
Trend score 3.9 out of 10, from popularity 58%, activity 53%, freshness 8%.
Popularity58%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Icelandic Inspiration trend
6 featured examples from Jul 8, 2016 to Aug 2, 2018CategoryLifestyle
Functional Icelandic Yogurts
The New Nordic Dairy Co.'s Whole Milk Skyr Has Matcha & Rosewater
Offering new and innovative dairy products to consumers who are seeking unique and healthy food options.
CategoryLifestyle
Mix-In Low-Sugar Yogurts
siggi's SIMPLE SIDES Pair Whole-Milk Skyr with Nourishing Add-Ins
Innovations in the yogurt industry with low-sugar options and unique add-ins.
CategoryLifestyle
Blended Icelandic Yogurts
Green Mountain Creamery's Skyr Makes Icelandic-Style Yogurt Accessible
Incorporating blended Icelandic yogurts into the dairy product industry can attract consumers looking for new and exciting yogurt options with unique flavors.
CategoryLifestyle
Protein-Rich Icelandic Yogurts
This Icelandic Dairy Product is Made from Heirloom Skyr Cultures
Protein-rich yogurts made with unique ingredients is a growing trend in the dairy industry, appealing to consumers looking for healthy and flavorful dairy products.
CategoryLifestyle
Icelandic Cheese Spreads
Arla Foods' Cream Cheese Spread is Prepared with Icelandic Yogurt
Disruptive innovation opportunity: Building a range of dairy products that cater to evolving consumer preferences, such as skyr-based cream cheese spreads.
CategoryLifestyle
Protein-Rich Icelandic Yogurts
The Danone Light & Free Skyr Yogurts Contain No Fat or Added Sugar
The food and beverage industry can seize the opportunity to develop more low-fat and high-protein products, such as yogurts, to meet the growing demand of health-conscious consume…
