Icelandic-style yogurt gains momentum with North American consumers
Trend - Icelandic-style skyr has captured the attention of novelty-seeking consumers. Similar in texture and taste to yogurt but made with active bacterial cultures that are specific to skyr, the product is gaining popularity in North America for its nutritious formula which is high in calcium and protein, and low in sugar.
Insight - In a bid to make the most out of their diet, health-conscious consumers are interested in experimenting with different products that carry nutritious benefits. When surveying new offerings on the market, curiosity-driven individuals often opt-in for formulas that are unfamiliar to them. As a result, they are not only trying products that might suit their unique dietary preferences, but they are also indulging in a novelty experience.
Insight - In a bid to make the most out of their diet, health-conscious consumers are interested in experimenting with different products that carry nutritious benefits. When surveying new offerings on the market, curiosity-driven individuals often opt-in for formulas that are unfamiliar to them. As a result, they are not only trying products that might suit their unique dietary preferences, but they are also indulging in a novelty experience.
Workshop Question - Where can your brand pull inspiration from recent and emerging trends in recreational travel?
