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Icelandic Inspiration

Icelandic-style yogurt gains momentum with North American consumers

Implications - Where once Greek yogurt served as the zeitgeist of the yogurt world, today, Icelandic-style skyr has captured the attention of novelty-seeking yogurt fans. With recreational travel to Iceland having boomed in recent years, it comes as no surprise that a desire for Icelandic cuisine would follow. Yogurt is a fast-moving, trend-susceptible category and skyr-inspired products serve as a natural progression that satisfies the consumer desire for simple, natural and unique products.

Workshop Question - Where can your brand pull inspiration from recent and emerging trends in recreational travel?

SCORE 6.3

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6 Featured, 30 Examples: 39,332 Total Clicks

Date Range: Jul 16 - Oct 18

Trending: This Year and Warm

Consumer Insight Topics: Lifestyle Food

Featured Examples

Functional Icelandic Yogurts - The New Nordic Dairy Co.'s Whole Milk Skyr Has Matcha & Rosewater

SCORE 6.7

This Year and Warm 1,406 Clicks Pub: Mar 2, 18

Functional Icelandic Yogurts

The New Nordic Dairy Co.'s Whole Milk Skyr Has Matcha & Rosewater

The New Nordic Dairy Co. is expanding upon its Icelandic yogurt range with an all-new whole milk line with ingredients that boast functional wellness benefits. While the original non-fat skyr line... [More]

Mix-In Low-Sugar Yogurts - siggi's SIMPLE SIDES Pair Whole-Milk Skyr with Nourishing Add-Ins

SCORE 7

This Year and Warm 874 Clicks Pub: Aug 1, 18

Mix-In Low-Sugar Yogurts

siggi's SIMPLE SIDES Pair Whole-Milk Skyr with Nourishing Add-Ins

siggi’s prides itself on sharing Icelandic-style low-sugar yogurt made with simple ingredients and it is now adding to its range with SIMPLE SIDES. This new product line from the brand... [More]

Blended Icelandic Yogurts - Green Mountain Creamery's Skyr Makes Icelandic-Style Yogurt Accessible

SCORE 5.4

This Year and Warm 574 Clicks Pub: May 11, 18

Blended Icelandic Yogurts

Green Mountain Creamery's Skyr Makes Icelandic-Style Yogurt Accessible

Green Mountain Creamery was established in 2011 and set out to make Greek yogurt approachable to consumers, especially those unsure of its taste and texture. Now, the Vermont-based company is... [More]

Protein-Rich Icelandic Yogurts - This Icelandic Dairy Product is Made from Heirloom Skyr Cultures

SCORE 5.4

Warm 1,825 Clicks Pub: Jul 8, 16

Protein-Rich Icelandic Yogurts

This Icelandic Dairy Product is Made from Heirloom Skyr Cultures

Icelandic Provisions is selling a range of protein-rich yogurts made from Heirloom Skyr Cultures. With a growing number of consumers looking for ways to up their protein intake, this Icelandic dairy... [More]

Icelandic Cheese Spreads - Arla Foods' Cream Cheese Spread is Prepared with Icelandic Yogurt

SCORE 4.6

This Year and Average 333 Clicks Pub: Jun 25, 18

Icelandic Cheese Spreads

Arla Foods' Cream Cheese Spread is Prepared with Icelandic Yogurt

Arla Foods is adding to its collection of cream cheese spreads with an all-new Skyr Cream Cheese Spread, which is made with Icelandic yogurt. Over the past few years, skyr has emerged as an... [More]

Protein-Rich Icelandic Yogurts - The Danone Light & Free Skyr Yogurts Contain No Fat or Added Sugar

SCORE 3.6

Mild 610 Clicks Pub: Feb 13, 18

Protein-Rich Icelandic Yogurts

The Danone Light & Free Skyr Yogurts Contain No Fat or Added Sugar

The Danone Light & Free Skyr Yogurts have been announced by the brand as a new Icelandic yogurt option that will provide consumers a tasty snack that is packed with protein and free of... [More]