A cultural obsession with the red planet influences all manner of lifestyle products
Trend - Products linked to space travel and inspired by life on Mars are on the rise. This progression is an example of the inspiration derived by tastemakers and designers from such cultural fascinations and the larger influence innovations in technology have on the zeitgeist.
Insight - Sci-fi concepts have been a pop-cultural staple for a long time but now, technology is bringing such notions closer to reality and consumers are taking note. As many are excited by the possibility, they are giving way to their fandom by consuming and purchasing products that are tied to their sci-fi interests which were previously thought merely fictitious.
Insight - Sci-fi concepts have been a pop-cultural staple for a long time but now, technology is bringing such notions closer to reality and consumers are taking note. As many are excited by the possibility, they are giving way to their fandom by consuming and purchasing products that are tied to their sci-fi interests which were previously thought merely fictitious.
Workshop Question - What larger cultural moment could you use as a surprising source of inspiration for a new product range?
Trend Themes
1. Space-inspired Products - The rise of products linked to space travel and inspired by life on Mars indicates a shift towards incorporating sci-fi concepts and technological advancements into everyday life.
2. Interplanetary Living - Consumers' excitement towards interplanetary travel and the idea of living on another planet continue to grow, sparking fresh interest in products that capture the essence of such concepts and experiences.
3. Futuristic Aesthetics - The trend of space-inspired products and interplanetary living experiences is reflected in design cues that blend futuristic aesthetics with street-style fashion, creating a new market for unique and intriguing products.
Industry Implications
1. Fashion and Apparel - Innovative fashion and apparel brands have significant opportunities to tap into space-inspired designs and interplanetary living concepts by creating outerwear and accessories that are both practical and stylish.
2. Hospitality and Travel - The rise of interplanetary living and space-inspired products also creates opportunities for the hospitality and travel industry to craft immersive, Mars-inspired experiences for their customers. From resorts that emulate living on Mars to space-travel themed hotels and pop-up events.
3. Outdoor Gear and Sporting Goods - The advent of interplanetary living is creating new demands for outdoor gear and sporting goods that are durable and functional enough to be used in extreme environments, yet stylish enough to be worn on the streets of Earth.
5 Featured, 45 Examples:
157,641 Total Clicks
Date Range:
Feb 18 — Oct 18
Trending:
Warm
Consumer Insight Topics:
