Sportswear label Nike introduced its signature EXP-X14 running shoes in a new captivating colorway by the name of 'Sunset.' The colorway got its name due to the gradient multi-tonal design throughout its uppers, evoking the changing hues of a real sunset. The footwear silhouette rests on top of the label's signature React midsole cushion for bounce-infused landing when running.
The uppers are semi-transparent and the lacing system sees Flywire cables holding it all in place. The midsole is finished in white to contrast the colorful uppers and also draw attention to it. The uppers see blue and pink predominantly with some additional black for additional contrast. The Sunset EXP-X14 sneakers are now available for purchase online, in-store and at select retailers.
What Makes This Trend Stand Out
- Gradient-tonal Design
- Opportunity for companies to incorporate gradient-tonal designs in their products for a striking visual effect.
- Semi-transparent Uppers
- Disruptive opportunity to design items with semi-transparent uppers for a unique visual and textural effect.
- Bounce-infused Cushioning
- Potential for disruption through innovation in cushioning technology for athletic footwear and other products.
Sectors Adopting This
- Athletic Footwear
- Opportunity for athletic footwear brands to incorporate gradient-tonal designs and new cushioning technologies for added visual appeal and performance benefits.
- Fashion
- Fashion industry can capitalize on the rising trend of gradient-tonal designs and semi-transparent materials for unique and eye-catching clothing and accessories.
- Sporting Goods
- Sporting goods companies can innovate new cushioning technologies and incorporate them into their products for enhanced performance and comfort.
