PUMA prepares to celebrate the 20th anniversary of its signature CELL Technology with a relaunch of its signature CELL Endura sneaker silhouette. The label looks to its archives, drawing the model from 1998 whilst giving them new elevated touches in the latest iteration. The update gives the sneaker a clean toe structure along with digital stitching details as opposed to the original hand-stitching accents.
There are captivating eyelets across a bulky shaped upper made up of a blend of materials including suede, leather, and mesh. This sits atop of a white-toned EVA midsole in order to add more chunky sensibilities to its silhouette. There is also the label's iconic CELL Technology in the form of a variety of bubbles adorning the sneaker's arch, heel, and forefoot in green. The anniversary celebrating CELL Endura sneakers is set to launch on October 4 and will be available online and in-store at PUMA, along with select retailers.