Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

PUMA's Re-Dropped CELL Endura Celebrates Its 20th Anniversary

 - Sep 12, 2018
References: us.puma & highsnobiety
PUMA prepares to celebrate the 20th anniversary of its signature CELL Technology with a relaunch of its signature CELL Endura sneaker silhouette. The label looks to its archives, drawing the model from 1998 whilst giving them new elevated touches in the latest iteration. The update gives the sneaker a clean toe structure along with digital stitching details as opposed to the original hand-stitching accents.

There are captivating eyelets across a bulky shaped upper made up of a blend of materials including suede, leather, and mesh. This sits atop of a white-toned EVA midsole in order to add more chunky sensibilities to its silhouette. There is also the label's iconic CELL Technology in the form of a variety of bubbles adorning the sneaker's arch, heel, and forefoot in green. The anniversary celebrating CELL Endura sneakers is set to launch on October 4 and will be available online and in-store at PUMA, along with select retailers.