Fast food brands incorporate new avocado toast-inspired menu items
Implications - As the popularity of avocado toast has helped it become almost shorthand for a generation of brunch enthusiasts, QSR brands are looking to take advantage of its ubiquitous nature by using it as inspiration for new menu items. This shift speaks to the interest in fast food menus elevated with ingredients associated with fresh artisanal dishes and the opportunity of these menu expansions to win over discerning millennial consumers.
Workshop Question - What popular ingredient can serve as inspiration for a new, elevated series of menu additions?
Trend Themes
1. Avocado as an Ingredient Inspiration - The avocado has become a popular inspiration for innovative QSR dishes and the demand for it continues to rise.
2. Premium and Artisan-style Offerings From Qsrs - QSR brands are developing premium and artisan-style menu options that cater to discerning millennial consumers.
3. Healthy and Fresh Fast Food Menus - The increasing demand for healthy fast food menus with fresh ingredients is driving the development of new menu offerings.
Industry Implications
1. QSR Industry - QSR brands are changing up their menus to include more premium and artisan-style offerings that appeal to today's consumers.
2. Food and Beverage Industry - The trend towards healthy and fresh eating in fast food and QSR brands is impacting the food and beverage industry as a whole.
3. Fast Casual Restaurant Industry - The demand for healthy fast food and fresh ingredients is driving the rise of the fast casual restaurant industry.
