Fast food brands incorporate new avocado toast-inspired menu items
Implications - As the popularity of avocado toast has helped it become almost shorthand for a generation of brunch enthusiasts, QSR brands are looking to take advantage of its ubiquitous nature by using it as inspiration for new menu items. This shift speaks to the interest in fast food menus elevated with ingredients associated with fresh artisanal dishes and the opportunity of these menu expansions to win over discerning millennial consumers.
Workshop Question - What popular ingredient can serve as inspiration for a new, elevated series of menu additions?
