What is the trend of avocado-based products?

Opportunities for food and beverage companies to introduce unique avocado-based products to capitalize on the increasing popularity of the fruit.

What is the trend of innovative beverage offerings?

An opportunity for beverage companies to expand their menu offerings with unique and trendy drinks like the Avocado Blended Frappuccino.

What is the trend of social media-friendly treats?

Opportunities for businesses to create visually appealing food and beverage items that customers will share on social media platforms for added marketing exposure.

What are the implications for the food and beverage industry?

Food and beverage companies can leverage the popularity of avocado to develop new products and menu offerings to appeal to consumers.

What are the implications for the hospitality industry?

Hotels and restaurants can capitalize on the trend of innovative and visually appealing food and beverages to attract customers.

What are the implications for the marketing and advertising industry?

Agencies can leverage the social media trend of sharing food and beverage items to create campaigns that target customers who enjoy sharing their experiences online.

Blended Avocado Frappuccino : Avocado Drink

Blended Avocado Frappuccino

Starbucks South Korea Launches a Tasty and Refreshing Avocado Drink

Kalin Ned — June 29, 2018 — Lifestyle

References: instagram & designtaxi

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From avocado toast to avocado drinks, the fruit has seen a radical increase in popularity and has been actively integrated into the diet of many. Starbucks South Korea contributes to this craze by launching its 'Avocado Blended' Frappucino for a limited time in locations across the country. The treat was first introduced three years ago as a seasonal offering but due to popular demand, it makes a return with a revamped recipe.

The texture of the avocado drink is smooth and creamy. To better mimic the appearance of the fruit, Starbucks South Korea includes a chocolate pit to top its frappucino creation. As a result, not only will the avocado drink satisfy some cravings, it will also make for a wonderful photo opportunity.

Photo Credits: Starbucks Korea, @bonnyham

Trend Themes

Avocado-based Products — Opportunities for food and beverage companies to introduce unique avocado-based products to capitalize on the increasing popularity of the fruit.
Innovative Beverage Offerings — An opportunity for beverage companies to expand their menu offerings with unique and trendy drinks like the Avocado Blended Frappuccino.
Social Media-friendly Treats — Opportunities for businesses to create visually appealing food and beverage items that customers will share on social media platforms for added marketing exposure.

Industry Implications

Food and Beverage — Food and beverage companies can leverage the popularity of avocado to develop new products and menu offerings to appeal to consumers.
Hospitality — Hotels and restaurants can capitalize on the trend of innovative and visually appealing food and beverages to attract customers.
Marketing and Advertising — Agencies can leverage the social media trend of sharing food and beverage items to create campaigns that target customers who enjoy sharing their experiences online.

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