Globally renowned coffee chain Starbucks launched a vegan yogurt drink for the South Korean market, marking the first time that Starbucks has ever utilized a plant-based yogurt in any of its menu items.
The 'Pine Coco Green Yogurt Blended' makes use of a special coconut yogurt. It is essentially a blended drink that combines tropical bursts of pineapple and coconut and is topped off with pleasant and not overly sweet coconut powder.
Made available for a limited time, the 'Pine Coco Green Yogurt Blended' was offered alongside vegan desserts, and comes on the heels of various vegan snacks made available at Starbucks.
The introduction of this coconut yogurt drink comes amid an explosion in interest in plant-based menu items in South Korea, driven by younger health-conscious and eco-conscious consumers.
Image Credit: Starbucks Korea
Key Themes Behind This Trend
- Plant-based Beverage Trends
- Opportunity for beverage companies to explore plant-based options to attract younger health-conscious and eco-conscious consumers.
- Specialty Yogurt Trends
- Opportunity for yogurt manufacturers to develop innovative plant-based yogurt products.
- Limited-time Offer Trends
- Opportunity for restaurants and beverage companies to increase demand for new products through limited-time offers.
Where This Applies
- Beverage Industry
- Beverage companies can explore plant-based ingredients to cater to health-conscious and eco-conscious consumers.
- Food Industry
- Yogurt manufacturers can develop innovative plant-based yogurt products to cater to consumers seeking healthy and ethical options.
- Restaurant Industry
- Restaurants can increase demand for new products through limited-time offers, such as specialty plant-based drinks and desserts.
