The fashion world's return to maximalism includes an animal print redux
Trend - Emerging primarily as an antidote to the cult of minimalism of recent years, the campy maximalism of animal print apparel and footwear is being re-embraced by tastemakers and the fashion-forward.
Insight - Consumers are growing tired of the minimalist aesthetic which has dominated the market in recent years and as a result, individuals are rebelling against this movement by adopting a style that incorporates maximalist elements such as busy prints or rich color palettes. Since many consumers are driven by nostalgia when it comes to taste, they look for inspiration from iconic staples from a bygone era.
Insight - Consumers are growing tired of the minimalist aesthetic which has dominated the market in recent years and as a result, individuals are rebelling against this movement by adopting a style that incorporates maximalist elements such as busy prints or rich color palettes. Since many consumers are driven by nostalgia when it comes to taste, they look for inspiration from iconic staples from a bygone era.
Workshop Question - What design motifs can you explore in order to offer consumers a much-needed antidote to the recent fixation on minimalism?
Trend Themes
1. Maximalism in Fashion - As consumers seek to rebel against the minimalist aesthetic which dominates the market in recent years, the campy maximalism of animal print apparel and footwear is being re-embraced by tastemakers and the fashion-forward.
2. Wildlife-themed Designs - Wildlife-inspired designs are making a comeback in the fashion industry, with animal print patterns being seen everywhere from sneakers to jackets.
3. Collaborative Fashion - Collaborations between fashion designers and sports companies like Reebok, Vans, and Nike are generating unique and innovative products like animal print shoes and cleats.
Industry Implications
1. Fashion and Apparel - Fashion designers are consistently adapting to changing consumer preferences and the return of maximalism in fashion, creating new collections that include wildlife-themed designs like animal print apparel and footwear.
2. Sports and Athletic Wear - Innovative sports companies like Nike and Reebok are collaborating with fashion designers to launch unique cleats and sneakers that incorporate daring designs like animal prints, catering to customers seeking stylish sportswear.
3. Art and Design - Wildlife-inspired designs are also infiltrating other industries such as art and design, with products like canvas sneakers featuring zebra or cheetah prints, appealing to customers seeking a sense of adventure and whimsy in their everyday lives.
6 Featured, 52 Examples:
78,264 Total Clicks
Date Range:
Jan 18 — Nov 18
Trending:
Warm
Consumer Insight Topics:
