Valerian Adaptation

Traditional sleep aid valerian is adapted for simpler consumption

Implications - Long praised as a natural remedy for sleeplessness and anxiety, herbal superfood valerian root is being newly incorporated into a range of snack and drink formats for easier, more enjoyable consumption. This shift speaks to the influx of adaptogenic "edibles," in which holistic ingredients are adapted into enjoyable formats as an alternative to oral capsules or tablets, hinting at the evolving expectations of consumers around the experience of their herbal remedies.
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
48,477 Total Clicks
Nov 17 - Oct 18
This Month and Warm
LifestyleHealth
Featured Examples
All-Natural Sleep Drinks - The Herbs in 'Snoooze' Help to Support a Healthy Sleep Cycle
SCORE 8.4
This Quarter and Hot 986 Clicks Pub: Sep 12, 18
All-Natural Sleep Drinks
The Herbs in 'Snoooze' Help to Support a Healthy Sleep Cycle
Millions of Americans are affected by various sleep disorders and intermittent sleep problems, which has created a billion-dollar industry around sleep—but rather than turning to pills, many health-... [More]
Soothing Traveler Milks - The Sleep Well Milk Drink Contains Valerian Herb to Help You Relax
SCORE 7.3
This Year and Warm 660 Clicks Pub: Jan 31, 18
Soothing Traveler Milks
The Sleep Well Milk Drink Contains Valerian Herb to Help You Relax
The number of consumers partaking in international travel is on the rise, which has increased the demand for products like the Sleep Well Milk Drink to keep them feeling their best. Positioned as a... [More]
Tea-Infused Sleep Drinks - 'reBloom' is a Natural Sleep Drink with Valerian, Chamomile and Lavender
SCORE 6.5
This Year and Warm 1,252 Clicks Pub: Nov 9, 17
Tea-Infused Sleep Drinks
'reBloom' is a Natural Sleep Drink with Valerian, Chamomile and Lavender
Valerian, chamomile, lavender, magnesium and melatonin are known as some of the best sleep aids and all of them can be found in reBloom’s herbal tea-infused natural sleep drink. The product... [More]
Edible Relaxing Sleep Serums - The Nue Co.'s Sleep Drops Relax and Refresh the Body Overnight
SCORE 6.5
This Year and Warm 332 Clicks Pub: May 25, 18
Edible Relaxing Sleep Serums
The Nue Co.'s Sleep Drops Relax and Refresh the Body Overnight
Organic supplement company The Nue Co. just came out with Sleep Drops, a night serum that works to nourish the body and mind as the user rests, from the inside out. The drops are free from dairy... [More]
Functional Herbal Chocolates - Astor Chocolate's Herbal Collection Features Bars to Calm and Relax
SCORE 4.7
This Year and Average 624 Clicks Pub: Nov 9, 17
Functional Herbal Chocolates
Astor Chocolate's Herbal Collection Features Bars to Calm and Relax
The majority of chocolate products on the market are formulated and branded with an emphasis on flavor, but a growing number of consumers are becoming interested in the health benefits of high-... [More]
Bedtime Wildflower Tinctures - Naturopathica's Sleep Tincture Can Be Added to a Beverage Before Bed
SCORE 2.2
This Year and Untested 175 Clicks Pub: Nov 7, 17
Bedtime Wildflower Tinctures
Naturopathica's Sleep Tincture Can Be Added to a Beverage Before Bed
Naturopathica’s Passionflower Sleep Tincture is a liquid herbal supplement that is powered by powerful botanical ingredients, most notably the passionflower, which has been long used to... [More]
Quantcast