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Valerian Adaptation

Traditional sleep aid valerian is adapted for simpler consumption

Implications - Long praised as a natural remedy for sleeplessness and anxiety, herbal superfood valerian root is being newly incorporated into a range of snack and drink formats for easier, more enjoyable consumption. This shift speaks to the influx of adaptogenic "edibles," in which holistic ingredients are adapted into enjoyable formats as an alternative to oral capsules or tablets, hinting at the evolving expectations of consumers around the experience of their herbal remedies.
Workshop Question - How can a new means of consumption improve the experience of a health product?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 47 Examples:
75,401 Total Clicks
Date Range:
Nov 17 — Oct 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

All-Natural Sleep Drinks
All-Natural Sleep Drinks
The Herbs in 'Snoooze' Help to Support a Healthy Sleep Cycle
Millions of Americans are affected by various sleep disorders and intermittent sleep problems, which has created a billion-dollar industry around sleep—but rather than turning to pills, many health-... MORE
Soothing Traveler Milks
Soothing Traveler Milks
The Sleep Well Milk Drink Contains Valerian Herb to Help You Relax
The number of consumers partaking in international travel is on the rise, which has increased the demand for products like the Sleep Well Milk Drink to keep them feeling their best. Positioned as a... MORE
Tea-Infused Sleep Drinks
Tea-Infused Sleep Drinks
'reBloom' is a Natural Sleep Drink with Valerian, Chamomile and Lavender
Valerian, chamomile, lavender, magnesium and melatonin are known as some of the best sleep aids and all of them can be found in reBloom’s herbal tea-infused natural sleep drink. The product... MORE
Edible Relaxing Sleep Serums
Edible Relaxing Sleep Serums
The Nue Co.'s Sleep Drops Relax and Refresh the Body Overnight
Organic supplement company The Nue Co. just came out with Sleep Drops, a night serum that works to nourish the body and mind as the user rests, from the inside out. The drops are free from dairy... MORE
Functional Herbal Chocolates
Functional Herbal Chocolates
Astor Chocolate's Herbal Collection Features Bars to Calm and Relax
The majority of chocolate products on the market are formulated and branded with an emphasis on flavor, but a growing number of consumers are becoming interested in the health benefits of high-... MORE
Bedtime Wildflower Tinctures
Bedtime Wildflower Tinctures
Naturopathica's Sleep Tincture Can Be Added to a Beverage Before Bed
Naturopathica’s Passionflower Sleep Tincture is a liquid herbal supplement that is powered by powerful botanical ingredients, most notably the passionflower, which has been long used to... MORE

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