Valerian Adaptation

Traditional sleep aid valerian is adapted for simpler consumption

Implications - Long praised as a natural remedy for sleeplessness and anxiety, herbal superfood valerian root is being newly incorporated into a range of snack and drink formats for easier, more enjoyable consumption. This shift speaks to the influx of adaptogenic "edibles," in which holistic ingredients are adapted into enjoyable formats as an alternative to oral capsules or tablets, hinting at the evolving expectations of consumers around the experience of their herbal remedies.

Workshop Question - How can a new means of consumption improve the experience of a health product?
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56,813 Total Clicks
Nov 17 - Oct 18
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Featured Examples
All-Natural Sleep Drinks - The Herbs in 'Snoooze' Help to Support a Healthy Sleep Cycle
SCORE 7.8
This Year and Hot 1,227 Clicks Pub: Sep 12, 18
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Millions of Americans are affected by various sleep disorders and intermittent sleep problems, which has created a billion-dollar industry around sleep—but rather than turning to pills, many health-... [More]
Soothing Traveler Milks - The Sleep Well Milk Drink Contains Valerian Herb to Help You Relax
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Warm 691 Clicks Pub: Jan 31, 18
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The Sleep Well Milk Drink Contains Valerian Herb to Help You Relax
The number of consumers partaking in international travel is on the rise, which has increased the demand for products like the Sleep Well Milk Drink to keep them feeling their best. Positioned as a... [More]
Tea-Infused Sleep Drinks - 'reBloom' is a Natural Sleep Drink with Valerian, Chamomile and Lavender
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Warm 1,358 Clicks Pub: Nov 9, 17
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'reBloom' is a Natural Sleep Drink with Valerian, Chamomile and Lavender
Valerian, chamomile, lavender, magnesium and melatonin are known as some of the best sleep aids and all of them can be found in reBloom’s herbal tea-infused natural sleep drink. The product... [More]
Edible Relaxing Sleep Serums - The Nue Co.'s Sleep Drops Relax and Refresh the Body Overnight
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This Year and Warm 368 Clicks Pub: May 25, 18
Edible Relaxing Sleep Serums
The Nue Co.'s Sleep Drops Relax and Refresh the Body Overnight
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Functional Herbal Chocolates - Astor Chocolate's Herbal Collection Features Bars to Calm and Relax
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Average 681 Clicks Pub: Nov 9, 17
Functional Herbal Chocolates
Astor Chocolate's Herbal Collection Features Bars to Calm and Relax
The majority of chocolate products on the market are formulated and branded with an emphasis on flavor, but a growing number of consumers are becoming interested in the health benefits of high-... [More]
Bedtime Wildflower Tinctures - Naturopathica's Sleep Tincture Can Be Added to a Beverage Before Bed
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Untested 207 Clicks Pub: Nov 7, 17
Bedtime Wildflower Tinctures
Naturopathica's Sleep Tincture Can Be Added to a Beverage Before Bed
Naturopathica’s Passionflower Sleep Tincture is a liquid herbal supplement that is powered by powerful botanical ingredients, most notably the passionflower, which has been long used to... [More]
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