With an increased number of consumers looking to invite products into their life that are healthy, natural and easy on the environment, Nemoloko is being introduced in Russia as an alternative to dairy.
The growing non-dairy milk category is growing, fuelled by the fact that many people wish to avoid consuming antibiotics and growth hormones, as well as participate in any chance of animal cruelty. In Russia, manufacturer Sadi Pridonya spotted an opportunity to introduce consumers to a healthy milk substitute.
As Nemoloko aims to position itself as a product as "the best alternative to milk, which has nothing in common with dairy products except values," its packaging design adopts a clean, minimalist approach that does away with images such as cows, meadows and country scenes.
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'Nemoloko' is an Alternative to Dairy from Russia
- By: Laura McQuarrieJan 23, 2018