Nut Butter Brand Pip & Nut is Now Launching Dairy-Free Almond Drinks

 - Nov 9, 2017
References: pipandnut & packagingoftheworld
Pip & Nut is a brand that has established itself as a creator of innovative nut butter products, but it is now venturing into the creation of nut-based beverages, which is a rapidly growing new market.

As the demand for dairy-free milk alternatives continues to soar, Pip & Nut is setting itself apart in a saturated category with a natural, health-conscious range. Its milk alternatives are offered in varieties that are unsweetened, sweetened with honey and vanilla or flavored with coconut. Unlike many nut-based drinks on the market, these ones take care to exclude stabilizers and refined sugars.

To encourage interaction, the brand created packaging with playful illustrations that encourage consumers to show their non-milk moustaches on social media and use the #notmilknutmilk hashtag.