With its pecanmilk creamers, THIS PKN is preparing to introduce consumers to a new generation of plant-based creamers. The dairy-free and lactose-free creamers are free from added sugar and they set themselves apart in a crowded plant-based creamer market with their star ingredient, pecans, the only commercial tree nut indigenous to the United States.
The brand's next-gen pecanmilk creamers are coming to consumers in two varieties: Original and Vanilla.
THIS PNK is a brand that stands for richness, nutrition and regeneration in addition to being dairy-free. Already, consumers have fallen in love with the brand's nut milks, which are said to have a taste that reminds of "grandmother’s pecan pie and a summer scoop of butter pecan ice cream."
Why This Trend Is Growing
- Plant-based Creamers
- The rise of plant-based creamers presents an opportunity for further innovation in the dairy-free and lactose-free creamer market.
- Pecan-based Products
- Using pecans as a star ingredient presents an opportunity for further innovation in the nut-based milk and creamer market.
- All Natural, No Added Sugar
- The trend towards all natural, no added sugar products highlights an opportunity for companies to differentiate themselves in the plant-based milk and creamer market.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can benefit from the rising trend of plant-based creamers and nut-based products by exploring new ingredients, flavors, and nutritional benefits.
- Health and Wellness
- There is a growing demand for health and wellness products that are free from artificial ingredients, and nut-based creamers and milks could be part of a larger trend towards natural, healthy alternatives to traditional dairy products.
- Sustainability
- Using indigenous ingredients like pecans can have a positive impact on the sustainability of the food and beverage industry by promoting local sourcing and reducing environmental impact from transportation.
