In order to illustrate just how energizing its caffeinated chocolate can be, ZANG Chocolate created an all-new animated campaign showing how its product may be used as a "weapon" to fight sleep.
The four-episode series introduces a bold cast of characters, including the villainous El Fatigo, Reina Caffeine, El Choko and their lovechild, ZANG. In order to emphasize the effectiveness of its caffeinated chocolate, ZANG purposefully crafted each episode's story so that it "always ends on a cliffhanger to keep the audience up at night."
The first episode of the lively series from ZANG, which is now available for viewing on YouTube, details 'The Birth of a Tasty Hero.' In future episodes, ZANG promises that the universe in which this series takes place will grow continually more romantic, dangerous and mysterious.
What's Driving This Trend
- Animated Marketing Campaigns
- Opportunity for other food and beverage brands to incorporate animation in their marketing campaigns.
- Caffeinated Food and Drink
- Opportunity for new and existing brands to innovate in the field of caffeinated food and drinks.
- End-of-episode Cliffhangers
- Opportunity for TV and streaming services to experiment with incorporating cliffhangers at the end of their episodes to keep viewers engaged and tuned in.
Who This Affects Most
- Food and Beverage
- Innovative chocolate companies can explore the possibilities of introducing caffeinated chocolate to their product line.
- Media and Entertainment
- Streaming services can capitalize on the trend of animated marketing campaigns by integrating them into their library and expanding their reach.
- Advertising and Marketing
- Opportunity for marketing agencies to explore the possibilities of incorporating animation and storytelling into their campaigns for a more engaging and memorable impact.
