Former Tesla product developer Sisun Lee has launched a South Korean hangover cure in the United States on Indiegogo.
South Koreans are known for their "work hard, play hard' mentality." As a culture that strives for success but loves to unwind, South Korea has mastered the hangover cure. According to Lee, "Because Korean drinking culture is so severe and intense, this thing came to market way before everyone else and there's just been a lot of innovation around it."
'Morning Recovery' is a hangover cure based on traditional South Korean remedies that is now being launched in North America. The main ingredient in Morning Recovery is Dihydromyricetin (DHM), an extract from Japanese raisin trees. Users take the subtly sweet shot before they go to sleep and wake up feeling refreshed the next day thanks to this South Korean hangover cure.