Tom Byrne, head bartender of Rondo at the Houston in London, England, has debuted the Miso Hungover (me-so-hungover), a gin-based twist on the classic breakfast cocktail, the bloody mary. Crafted for the morning after a big night out, the new beverage doubles down umami, delivering a savory and somewhat satiating beverage that is sure to cure a hangover.
The umami-heavy flavor profile of the Miso Hungover is derived from a range of unconventional cocktail ingredients including, white miso paste, gochujang paste, 150 ml of high-quality tomato juice, a stick of celery, and Worcestershire sauce.
To create the cocktail at home, Byrne suggests that you first add the Worcestershire sauce, gochujang, and miso into a blender and pulse three times, or blend until well combined. From there, he recommends that you pour the drink in a highball glass with ice before adding gin and tomato juice.
Image Credit: Dan Matthews/The Guardian
What Makes This Trend Stand Out
- Miso-based Cocktails
- The use of umami-rich miso paste in cocktails presents a potential disruption in the cocktail industry, particularly in the creation of unique and innovative drinks.
- Breakfast Cocktails
- The development of breakfast cocktails that use savory, satiating ingredients rather than sweet or citrus flavors offers an opportunity for innovation in the cocktail industry.
- DIY Cocktails
- The trend towards making cocktails at home using unusual ingredients and techniques may continue to grow, particularly with the increasing popularity of at-home cocktail subscription services.
Sectors Adopting This
- Hospitality
- The hospitality industry, including bars and restaurants, can benefit from the introduction of unique cocktails that use unconventional ingredients to create a memorable drinking experience.
- Food and Beverage
- The use of savory and umami-rich ingredients in cocktails offers potential innovation opportunities within the food and beverage industry, particularly in the creation of new drink flavors and combinations.
- E-commerce
- The development of at-home cocktail subscription services and the trend towards making cocktails at home presents e-commerce companies with opportunities to offer unique ingredients and tools to consumers looking to mix up their own cocktails.
