Food brands incorporate the colors associated with charitable and social causes
Trend - There are many well-known causes that are associated with specific colors, and food brands are adopting those colors into the actual foods and beverages they offer, rather than in packaging alone.
Insight - The modern consumer is often motivated to purchase from brands that align with their values--whether they're related to social issues, health issues or environmental issues. This consumer is also attracted to eye-catching aesthetics that allows them to purchase with both purpose and in a way that aligns with their design or aesthetic preferences.
Insight - The modern consumer is often motivated to purchase from brands that align with their values--whether they're related to social issues, health issues or environmental issues. This consumer is also attracted to eye-catching aesthetics that allows them to purchase with both purpose and in a way that aligns with their design or aesthetic preferences.
Workshop Question - How could your brand better incorporate the causes it’s aligned with into its product/service?
