Colored Awareness

Food brands incorporate the colors associated with charitable and social causes

Implications - There are many well-known causes that are associated with specific colors, and food brands are adopting those colors into the actual foods and beverages they offer, rather than in packaging alone. This shift allows these brands to align themselves with a higher purpose, in a way that works as a more intimate, thought-provoking interaction with consumers.
SCORE 6.6
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21,408 Total Clicks
Jun 17 - Oct 18
Just New and Warm
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Featured Examples
Pink Cranberry Harvests - Ocean Spray Harvested Pink Cranberries for Breast Cancer Support
SCORE 9.6
This Month and Viral 1,195 Clicks Pub: Sep 26, 18
Pink Cranberry Harvests
Ocean Spray Harvested Pink Cranberries for Breast Cancer Support
On September 13th, Ocean Spray hosted a heartwarming event harvesting pink cranberries in partnership with the National Breast Cancer Foundation. This occasion marks the world’s first-ever... [More]
Awareness-Spreading Beverages - These Pink Starbucks Drinks Support Breast Cancer Awareness Month
SCORE 6.7
New and Warm 40 Clicks Pub: Oct 11, 18
Awareness-Spreading Beverages
These Pink Starbucks Drinks Support Breast Cancer Awareness Month
In support of Breast Cancer Awareness Month and Lovepink Indonesia, a non-profit organization that focuses on early detection practices and provides mentor support for women with breast cancer,... [More]
Charitable Candy Chews - Jelly Belly's Sport Beans Boost Energy While Supporting a Good Cause
SCORE 3.2
This Year and Mild 168 Clicks Pub: Oct 23, 17
Charitable Candy Chews
Jelly Belly's Sport Beans Boost Energy While Supporting a Good Cause
Jelly Belly’s Sport Beans are a tasty way to boost energy levels and are a gym-friendly version of the popular candy. Featuring a mix of “three berry flavors,” these pink-hued... [More]
LGBTQ-Supporting Lattes - Juice Society's 'Love Latte' Celebrates the LGBTQ Community in Texas
SCORE 3.3
Mild 175 Clicks Pub: Jun 22, 17
LGBTQ-Supporting Lattes
Juice Society's 'Love Latte' Celebrates the LGBTQ Community in Texas
In celebration of Pride Month and the local LGBTQ community in Texas, Austin-based Juice Society added the ‘Love Latte’ to its menu. The vibrant, rainbow-colored beverage is tinted by... [More]
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