Ideas
Explore the world's #1 largest database of ideas and innovations, with 399,891 inspiring examples.
Trend Reports
Discover why 1,037 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 324,042 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,037 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 324,042 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 399,891 cutting edge ideas.

Colored Awareness

Food brands incorporate the colors associated with charitable and social causes

Trend - There are many well-known causes that are associated with specific colors, and food brands are adopting those colors into the actual foods and beverages they offer, rather than in packaging alone.

Insight - The modern consumer is often motivated to purchase from brands that align with their values--whether they're related to social issues, health issues or environmental issues. This consumer is also attracted to eye-catching aesthetics that allows them to purchase with both purpose and in a way that aligns with their design or aesthetic preferences.
Workshop Question - How could your brand better incorporate the causes it’s aligned with into its product/service?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
50,533 Total Clicks
Date Range:
Jun 17 — Oct 18
Trending:
Warm
Consumer Insight Topics:

Related Examples

Shipping Container Cafes
Shipping Container Cafes
The Hualien Bay Mall Starbucks by Kengo Kuma is Located in Taiwan
Bottled Butterscotch Lattes
Bottled Butterscotch Lattes
Starbucks' Limited-Edition Latte for Fall Comes Ready to Drink
Iridescent Coffee Shop Tumblers
Iridescent Coffee Shop Tumblers
Starbucks' New Christmas Tumblers are as Sparkly as Snow Globes
Supersized Pumpkin Lattes
Supersized Pumpkin Lattes
Walmart is 40-Ounce Bottles of Starbucks' Pumpkin Spice Latte
Functional Canned Teas
Functional Canned Teas
Cham Cold Brew Wellness Tea Offers 'Revitalize' and 'Serenity' Drinks
play_circle_filled Creepy Cocktail Recipe Videos
Creepy Cocktail Recipe Videos
'The Zombie' Cocktail Film by BACARDÍ Pays Tribute to Horror Movies
Cranberry Soft Chew Supplements
Cranberry Soft Chew Supplements
Ocean Spray's CRANBERRY +health Supplement is Made with Real Fruit
Chocolatey Cold Foam Drinks
Chocolatey Cold Foam Drinks
Starbucks is Debuting a Cold Foam Dark Cocoa Nitro Drink This Fall
Smoking Cherry Mocktails
Smoking Cherry Mocktails
Disneyland's Infinity Fizz Mocktail Will Take You to Infinity and Beyond
Fruity Pickle Sangrais
Fruity Pickle Sangrais
State Fair of Texas' Spiked Pickle Drink is Sweet, Salty and Savory
On-Demand Coffee Deliveries
On-Demand Coffee Deliveries
Starbucks is Testing Coffee Delivery in Florida with Uber Eats
Abstract Cartoon Juice Branding
Abstract Cartoon Juice Branding
The Sanote Cold-Pressed Juice is Made with Fresh Ingredients
Plant-Powered Clean Skincare
Plant-Powered Clean Skincare
'Clean as Kale' Makes 100% Plant-Based Skincare Without Fillers
Sleek Reusable Cup Sleeves
Sleek Reusable Cup Sleeves
The PLEI Coffee Collar Boasts a Stylish Aesthetic and Functional Design
Cold-Pressed Almond Juices
Cold-Pressed Almond Juices
Origin Almond Makes a Low-Sugar, Low-Calorie Fruit Juice Alternative
Pumpkin Spice Eyeshadow Palettes
Pumpkin Spice Eyeshadow Palettes
Makeup Geek's Pumpkin Spice Palette Brings the Latte to Life
Felt Pumpkin Latte Toys
Felt Pumpkin Latte Toys
Megan Menne Sells Pumpkin Spice Lattes and Scones Made Out of Felt
Juice-Infused Seltzer Drinks
Juice-Infused Seltzer Drinks
Trader Joe's Seltzer Water Features Sweet, Organic Fruit Juice
Social Justice-Benefiting Ice Creams
Social Justice-Benefiting Ice Creams
The Ben & Jerry's One Sweet World Ice Cream is Empowering
Charitable Snack Zones
Charitable Snack Zones
CVS's 'Snacks That Give Back' All Provide Donations for Charities
Trackable Organic Peanut Butters
Trackable Organic Peanut Butters
'Good Spread' is Fighting Global Malnutrition With MANA
Charitable Chip Brands
Charitable Chip Brands
Deep River Snacks Donates 10 Percent of Profits to Charities
Food Bank Fridge Initiatives
Food Bank Fridge Initiatives
Tesco Has Launched a Charitable Venture Called 'The Community Chill'
Charitable Wine Tours
Charitable Wine Tours
Dustin Wilson Joins Napa Valley's Fire Relief Efforts with Exclusive Events
Charitable Sandwich Initiatives
Charitable Sandwich Initiatives
Subway is Declaring a World Sandwich Day for Charitable Reasons
Charitable Running Apps
Charitable Running Apps
'Atlas Run' Raises Money for Every Mile Run by Users
Disney-Themed Charitable Cosmetics
Disney-Themed Charitable Cosmetics
Kiehl's Holiday Collection Features a Famous Disney Character
Canned Draft Tea Lattes
Canned Draft Tea Lattes
The La Colombe Chai Tea Draft Latte is Perfectly Sweet and Steeped
Monogrammed Ice Cubes
Monogrammed Ice Cubes
Pacific Cocktail Haven's Cocktail Ice Cubes are Stamped with "PCH"
Gothic Iced Lattes
Gothic Iced Lattes
Round K is Offering an Unusual Ink-Black Iced Latte
play_circle_filled Smartphone Latte Spoofs
Smartphone Latte Spoofs
This Video From Mashable Includes Instructions for the New iPhone Latte
Healthy Gothic Lattes
Healthy Gothic Lattes
This Charcoal Latte From Damson & Co Has a Distinctive Black Color
Superfood Tea Latte Blends
Superfood Tea Latte Blends
SAKU Tea is an Artisan Tea Bar That Offers Creative and Healthy Lattes
Caffeinated Coffee Chillers
Caffeinated Coffee Chillers
Starbucks Coffee Ice Cubes are Available in St. Louis and Baltimore
Superfood Latte-Inspired Chocolates
Superfood Latte-Inspired Chocolates
Trader Joe's Chocolate Bar Tastes Like a Golden Turmeric Latte
Avocado Latte Cups
Avocado Latte Cups
Truman Cafe's 'Avolatte' is Served in a Real Avocado Half