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Colored Awareness

Food brands incorporate the colors associated with charitable and social causes

Trend - There are many well-known causes that are associated with specific colors, and food brands are adopting those colors into the actual foods and beverages they offer, rather than in packaging alone.

Insight - The modern consumer is often motivated to purchase from brands that align with their values--whether they're related to social issues, health issues or environmental issues. This consumer is also attracted to eye-catching aesthetics that allows them to purchase with both purpose and in a way that aligns with their design or aesthetic preferences.
Workshop Question - How could your brand better incorporate the causes it’s aligned with into its product/service?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
44,873 Total Clicks
Date Range:
Jun 17 — Oct 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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