The PLEI Coffee Collar Boasts a Stylish Aesthetic and Functional Design
References: kickstarter
As the drive for sustainability is affecting industries with a demand for a more sustainable use of resources, this reusable cup sleeve is adding a bit of stylish charm to the movement. Ultra-convenient and effortlessly packable, the PLEI Coffee Color is made with tanned vegan leather and it fits 99% of to-go containers — from the Starbucks beverage sizes and the average coffee holder to the steel mug and the silicone cup. When not in use, the reusable coffee sleeve is also absolutely no-fuss. The silhouette of the product folds into a size that can easily fit on a keyring. As a result, the consumers can be sure that they have their stylish reusable coffee sleeve always handy.
Trend Themes
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Sustainable Cup Accessories — Opportunity for companies to develop eco-friendly and fashionable products for coffee cups, mugs, and other beverage containers.
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Convenient and Portable Designs — A potential market for products that are easy to carry and can fit on keychains or in purses or pockets.
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Vegan Leather Products — Growing demand for sustainable and cruelty-free materials for consumer products provides a market opportunity for vegan leather accessories.
Industry Implications
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Food Service Industry — Restaurants and coffee shops can invest in reusable cup sleeves as a part of their sustainable initiatives.
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Fashion Industry — Companies can produce fashionably designed reusable cup sleeves as an eco-friendly fashion accessory.
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E-commerce Industry — The rise of e-commerce provides a new avenue for companies to market and sell sustainable and portable cup accessories online.
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