If you're the kind of person who waits all year for the return of Starbucks' infamous Pumpkin Spice Latte, you'll definitely want to get your hands on Walmart's supersized pumpkin lattes. With 40-ounces of pumpkin goodness, the drink is the ultimate fuel for fall days.
For a limited time only, Walmart is selling 40-ounce bottles of Starbucks' ready-to-drink pumpkin spice latte. Despite containing the equivalent of five servings of coffee, the supersized pumpkin lattes cost less than most venti drinks at the chain itself. Better yet, each serving of the ready-to-drink latte contains less sugar than the in-store version, making it a slightly less sweet coffee option when shared or sipped in moderation.
Image Credit: <i> Madison Flager.</i>
Key Themes Behind This Trend
- Ready-to-drink Beverages
- Opportunity for coffee chains to explore options for ready-to-drink versions of their popular seasonal offerings.
- Supersized Products
- Opportunity for retailers to offer larger portions of popular products at a lower price point to win over customers with a competitive edge.
- Lower Sugar Options
- Opportunity for food and beverage companies to cater to health-conscious consumers by offering alternative options with less sugar.
Where This Applies
- Beverage
- In the beverage industry, there is an opportunity to offer ready-to-drink versions of popular seasonal drinks.
- Retail
- Retailers can offer larger portions of popular products at lower price points to compete with specialty stores and attract more customers.
- Food and Beverage
- Food and beverage companies can capitalize on the growing demand for healthier options by offering products that are lower in sugar.
