Category
Lifestyle
Assisted Choices
Trend cluster
Category
Facilitated
Bond
Pet owners now enjoy specialized bonding activities with their pets.
5.2
Trend score
Trend
What is the Facilitated Bond trend?
Facilitated Bond: Brands are cementing more positive relationships between pet owners and their beloved furry companions by creating various products, services, and benefits that are strictly made to help them bond.
Insight
The consumer insight behind the Facilitated Bond trend
In the urban environment, consumers are striving to juggle their personal and professional responsibilities. Because of their busy lifestyle, individuals often tend to be out for much of the day. Those who own a pet experience some level of guilt for not spending time with their furry companion. Knowing that pets require constant love and care, consumers in cities seek out to alleviate guilt associated with not being at home with various activities that allow them to spend time with their pet in more substantial ways.
Trend themes
Themes within the Facilitated Bond trend
Three behaviours holding the trend together01
Pet Bonding Activities
Brands are creating activities that allow consumers to spend time with their pets in more substantial ways to alleviate guilt associated with not being at home.
02
Innovative Pet Furniture
Pet furniture designs that keep clients' pets comfortable while also providing extended bonding time opportunities and flexibility.
03
Dog-Friendly Workplace Initiatives
Creating initiatives that make the world more dog-friendly by targeting the workplace to boost morale, productivity, and overall culture.
Industry implications
What the Facilitated Bond trend means for industry
Where the trend changes the playbookFor
Pet Products Industry
Innovative products that facilitate human-pet bonds.
For
Interior Design Industry
Design innovation that takes pets into account to create unique, flexible, and comfortable living spaces.
For
Human Resources Industry
Innovative pet-friendly initiatives in the workplace to enhance employee wellbeing and satisfaction.
Workshop question
How could your brand enhance its customer’s work-life balance?
Trend signals
Trend signals for Facilitated Bond
Trend score 5.2 out of 10, from popularity 73%, activity 72%, freshness 11%.
Popularity73%
Activity72%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Facilitated Bond trend
4 featured examples from Nov 25, 2020 to Mar 30, 2022CategoryArt & Design
Two-Tiered Pet-Friendly Furniture
The Conceptual 'CoZY' Couch Keeps Furry Friends Comfy and Nearby
Innovative solutions for furniture design that caters to pet owners can attract a new segment of customers.
CategoryBusiness
Immersive Luxury Pet Stores
Petco Launches Reddy SoHo Flagship Store for Premium Pet Goods
By creating immersive and personalized experiences like Petco's Reddy SoHo store, pet retailers can differentiate themselves and attract high-end customers.
CategoryMarketing
Dog-Friendly Workplace Initiatives
Cesar Canine Cuisine Launches 'Cesar Hire My Dog' Program
The pet-friendly workspace trend opens up opportunities for office design and furniture companies to create innovative interior solutions for accommodating pets.
CategoryLifestyle
Dog-Centric Virtual Events
Best Dog Day Ever Went Virtual This Year
Opportunity for event management companies to transition to virtual platforms and cater to the pet industry.
