Best Dog Day Ever Went Virtual This Year
Ellen Smith — November 24, 2020 — Lifestyle
The Dodo's highly popular pet event, Best Dog Day Ever went virtual this year, offering pet owners tips and tricks for spoiling their furry friends. One silver lining that can be gleamed from the pandemic is the extended bonding time pets have with their owners.
The amount of time people are spending at home set the perfect scene for the Dodo's yearly event, which was described by Lindsay Leaf, Group Nine’s svp of experiential marketing as "creating a day where dogs are front and center and can experience joy." The event was pulled off after the brand leveraged famous dog influencers to invite their followers, while professionals offered information on how to better pamper one's pet, especially during these times.
Image Credit: Group Nine Media
The amount of time people are spending at home set the perfect scene for the Dodo's yearly event, which was described by Lindsay Leaf, Group Nine’s svp of experiential marketing as "creating a day where dogs are front and center and can experience joy." The event was pulled off after the brand leveraged famous dog influencers to invite their followers, while professionals offered information on how to better pamper one's pet, especially during these times.
Image Credit: Group Nine Media
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