Category
Business
Assisted Conversion
Trend cluster
Category
Smart
Retail
Stores that fully integrate smart features are increasingly common.
6.4
Trend score
Trend
What is the Smart Retail trend?
Smart Retail: Brands have been incorporating smart elements into their retail spaces, or toying with the idea, for some time. Some are taking it to the next level with stores that fully integrate smart functions, much like many homes now do.
Insight
The consumer insight behind the Smart Retail trend
Now that online shopping has become so mainstream, consumers are not as drawn to in-store shopping experiences as they once were. With the necessity of an in-store visit often out of the equation, stores need to offer something memorable and experiential in order to motivate today's consumer to visit a brick-and-mortar retail location.
Trend themes
Themes within the Smart Retail trend
Three behaviours holding the trend together01
Smart Retail Integration
Retail stores are fully integrating smart functions to create memorable and experiential experiences for consumers.
02
Tech-Powered Beauty Experiences
Innovation opportunities for personal care and cosmetics industries lie in the use of everything from in-store robots to AI-powered apps and smart color-matching tools for an immersive and highly customized shopping experience.
03
Checkout-Free Retail
Frictionless shopping experiences that use AI, machine learning and visual cognition technology for fast and efficient checkout-free stores are game changers for the retail industry.
Industry implications
What the Smart Retail trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retail industry players should consider incorporating smart functions into their retail locations in order to create experiential shopping opportunities that will draw in consumers to brick-and-mortar stores.
For
Cosmetics and Personal Care Industry
Incorporating the latest smart tools and technology can streamline the shopping process, create highly tailored experiences and deliver customized shopping options that meet specific needs and preferences of consumers.
For
AI and Machine Learning Industry
The checkout-free retail store concept is an innovative way of using AI, machine learning and visual cognition technology to create fast and efficient frictionless shopping experiences that save consumers time and energy.
Workshop question
Conceptualize a retail space for your products/services that would incorporate smart features.
Trend signals
Trend signals for Smart Retail
Trend score 6.4 out of 10, from popularity 94%, activity 89%, freshness 8%.
Popularity94%
Activity89%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Smart Retail trend
4 featured examples from Mar 21 to Oct 10, 2018CategoryMarketing
Smart Skincare Shops
SK-II's Smart Store in Shanghai Lets Customers Shop with High-Tech Bracelets
Incorporate interactive technology and personalized experiences to create an immersive shopping experience for consumers in physical stores.
CategoryBusiness
Smart Store Concepts
Suning's Biu Smart Store Shows the Future of Retail Technology
Retailers can leverage advancements in facial recognition and artificial intelligence technology to automate payments and provide personalized shopping experiences.
CategoryFashion
High-Tech Beauty Shops
The L.O.V Voice Activated Beauty Shop Has a POS Smart Assistant
The beauty and personal care industry is being disrupted by smart beauty tools that offer personalized shopping experiences and streamline the product selection process.
CategoryTech
Checkout-Free Retail Concepts
Zippin's Concept Store Shows a Next-Gen AI-Powered Shopping Platform
Zippin's checkout-free retail concept presents an opportunity for companies in the retail technology industry to develop and offer AI-powered shopping platforms.
