Category
Lifestyle
Assisted Choices
Trend cluster
Category
Culinary
Cassava
Brand utilize cassava in new dishes to appeal to health-conscious consumers.
4.2
Trend score
Trend
What is the Culinary Cassava trend?
Culinary Cassava: Cassava (also known as "yuca") is being incorporated in products as a substitution for ingredients like wheat. The use of cassava allows brands to create healthy, organic, and gluten-free products like waffles and chips.
Insight
The consumer insight behind the Culinary Cassava trend
Consumers with dietary restrictions are on the look-out for products and ingredients that meet their preferences. This creates a demand for diversity in the food space as more and more individuals adopt a healthier lifestyle, either because of a biological necessity or a growing desire for general wellness. Combined with a sense of curiosity, consumers place emphasis on ingredient lists, singling out possible substitutions that correspond to their diet.
Trend themes
Themes within the Culinary Cassava trend
Three behaviours holding the trend together01
Incorporating cassava in food products
Brands are using cassava as a substitute for ingredients like wheat, which allows for the creation of healthy, organic and gluten-free products like waffles and chips.
02
Plant-based ingredients
Consumers are seeking out plant-based ingredients, leading to the creation of products like cauliflower-based snacks.
03
Low-carb and balanced eating
Consumers are embracing low-carb snacks that champion balanced eating over total deprivation, leading to innovative products like grain-free paleo puffs.
Industry implications
What the Culinary Cassava trend means for industry
Where the trend changes the playbookFor
Food and Beverages
Brands in the food and beverage industry are incorporating cassava in their products and focusing on plant-based ingredients to tap into the growing demand for healthier options.
For
Fitness and Wellness
The trend towards low-carb and balanced eating aligns with the fitness and wellness industry, providing opportunities for brands to market innovative products like the grain-free paleo puffs.
For
Allergy-Friendly Foods
The use of yuca root in products like the Swapples waffles offer allergy-friendly options, providing opportunities for brands in the allergy-friendly food industry.
Workshop question
What is one thing you could swap out from your current product or service?
Trend signals
Trend signals for Culinary Cassava
Trend score 4.2 out of 10, from popularity 64%, activity 54%, freshness 8%.
Popularity64%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Culinary Cassava trend
5 featured examples from Mar 9 to Sep 18, 2018CategoryLifestyle
Crunchy Nutrient-Dense Snacks
The FROM THE GROUND UP Cauliflower-Based Snacks are Vitamin-Rich
The plant-based food industry can capitalize on the increased consumer demand for innovative, nutrient-dense snacks made from vegetables.
CategoryLifestyle
Plant-Powered Puffed Crisps
Snacklins' Puffed Vegetable Crisps Take Cues from Pork Rinds
The snack food industry could explore the development of innovative plant-based snacks to cater to the rising demand for healthier alternatives.
CategoryLifestyle
Paleo Snack Puffs
LesserEvil's Grain-Free Paleo Puffs Champion Simple Ingredients
The snack food industry can explore the production and marketing of grain-free snack options, tapping into the demand for healthier alternatives to traditional snacks.
CategoryLifestyle
Free-From Frozen Waffles
The Yuca Root-Based 'Swapples' are Gluten-Free, Grain-Free and Vegan
The introduction of yuca root-based 'Swapples' to the market presents a disruptive opportunity for the vegan food industry to offer more diverse and healthy alternatives to tradit…
CategoryLifestyle
Frozen Paleo Waffles
Birch Benders is Offering a First-of-Its-Kind Paleo Toaster Waffle
Disrupt the frozen food industry with a focus on offering paleo-friendly options like frozen waffles.
