Brand utilize cassava in new dishes to appeal to health-conscious consumers
Trend - Cassava (also known as "yuca") is being incorporated in products as a substitution for ingredients like wheat. The use of cassava allows brands to create healthy, organic, and gluten-free products like waffles and chips.
Insight - Consumers with dietary restrictions are on the look-out for products and ingredients that meet their preferences. This creates a demand for diversity in the food space as more and more individuals adopt a healthier lifestyle, either because of a biological necessity or a growing desire for general wellness. Combined with a sense of curiosity, consumers place emphasis on ingredient lists, singling out possible substitutions that correspond to their diet.
Insight - Consumers with dietary restrictions are on the look-out for products and ingredients that meet their preferences. This creates a demand for diversity in the food space as more and more individuals adopt a healthier lifestyle, either because of a biological necessity or a growing desire for general wellness. Combined with a sense of curiosity, consumers place emphasis on ingredient lists, singling out possible substitutions that correspond to their diet.
Workshop Question - What is one thing you could swap out from your current product or service?
Trend Themes
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Incorporating Cassava in Food Products — Brands are using cassava as a substitute for ingredients like wheat, which allows for the creation of healthy, organic and gluten-free products like waffles and chips.
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Plant-based Ingredients — Consumers are seeking out plant-based ingredients, leading to the creation of products like cauliflower-based snacks.
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Low-carb and Balanced Eating — Consumers are embracing low-carb snacks that champion balanced eating over total deprivation, leading to innovative products like grain-free paleo puffs.
Industry Implications
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Food and Beverages — Brands in the food and beverage industry are incorporating cassava in their products and focusing on plant-based ingredients to tap into the growing demand for healthier options.
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Fitness and Wellness — The trend towards low-carb and balanced eating aligns with the fitness and wellness industry, providing opportunities for brands to market innovative products like the grain-free paleo puffs.
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Allergy-friendly Foods — The use of yuca root in products like the Swapples waffles offer allergy-friendly options, providing opportunities for brands in the allergy-friendly food industry.
