Culinary Cassava

Brand utilize cassava in new dishes to appeal to health-conscious consumers

Implications - Cassava (also known as yuca) is a popularizing, alternative ingredient being used in traditional dishes to act as a substitution for things like wheat. The use of cassava allows brands to create healthy, organic and gluten-free products like waffles and chips allowing diet-restricted consumers to still enjoy these types of foods. Cassava as a substitute ingredient can pave the way for brands to continue seeking alternative sources for their everyday products, allowing them to broaden their consumer audience.

Workshop Question - What is one thing you could swap out from your current product or service?
SCORE 6.9
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32,738 Total Clicks
Mar 18 - Oct 18
This Quarter and Warm
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SCORE 5.1
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‘Swapples’ is an inventive line of frozen waffles that are free from gluten and grains, as they are made with the yuca root rather than wheat. The alternative waffles are made with whole... [More]
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SCORE 4.7
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