On September 13th, Ocean Spray hosted a heartwarming event harvesting pink cranberries in partnership with the National Breast Cancer Foundation. This occasion marks the world's first-ever pink cranberry harvest, creating a floating pink ribbon comprised of 15.5 million pink cranberries. This initiative kicks off the launch of the label's new Pink Cranberry Juice Drinks series set to drop later this fall. When a juice is purchased, 5% of its sales throughout Canada and the United States will go towards the National Breast Cancer Foundation.
Pink Cranberries are possible depending on the different levels of exposure to sun and the alterations in temperature. This lighter colored option delivers a crisp and refreshing taste -- Ocean Spray also created a Pink Lite Cranberry Juice option for those who prefer an even lighter taste.
Why This Trend Is Growing
- Pink Cranberry Products
- Opportunity for creating innovative pink cranberry products to support breast cancer research.
- Cause Marketing
- Opportunity for businesses to align with social causes, such as breast cancer support, to appeal to socially conscious consumers.
- Customizable Juice Options
- Opportunity to offer customizable juice options based on taste preferences, such as lighter or flavored variations.
Industries Being Reshaped
- Food and Beverage
- Opportunity for food and beverage companies to create and market pink cranberry products for a charitable cause.
- Health and Wellness
- Opportunity for health and wellness companies to promote the benefits of consuming pink cranberry products in supporting breast cancer research.
- Nonprofit and Charity
- Opportunity for nonprofit and charity organizations to collaborate with businesses on cause marketing initiatives like the one showcased by Ocean Spray for breast cancer support.
