Highbrow Horror

Brands turn to high-budget horror themes for their commercials

Implications - Brands are using the Halloween season to adopt high-budget scare campaigns which feature commercials worthy of cinematic trailers, avoiding the oft-kitschy pitfalls of seasonal branding. This shift caters to an audience that now engages with so much content on a daily basis, that brands are having to think outside the conservative creative norms that once set the standard for their campaigns.
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
47,203 Total Clicks
Sep 17 - Oct 18
This Month and Mild
Art & DesignMarketing
Featured Examples
Horror-Inspired Streaming Service Ads - Spotify Captures Consumer Attention with a Scary Commercial
SCORE 8.4
This Year and Hot 661 Clicks Pub: May 16, 18
Horror-Inspired Streaming Service Ads
Spotify Captures Consumer Attention with a Scary Commercial
Music streaming service Spotify boldly promotes the slogan ‘Killer songs you can’t resist’ in a scary commercial that is inspired by the film genre of horror. The ominous... [More]
Spooky Home Security Ads - Xfinity Home Released a Creepy Five-Minute Horror Film
SCORE 5.6
This Year and Warm 1,352 Clicks Pub: Oct 28, 17
Spooky Home Security Ads
Xfinity Home Released a Creepy Five-Minute Horror Film
In light of the Halloween season, Xfinity Home has released a creepy five-minute video which promotes the brand’s home monitoring system. The commercial titled ‘The Neighborhood,’... [More]
Candy Brand Halloween Campaigns - Mars Inc. Created a Series of Frightening Commercials
SCORE 5.4
Warm 256 Clicks Pub: Oct 17, 17
Candy Brand Halloween Campaigns
Mars Inc. Created a Series of Frightening Commercials
Mars Inc took a unique route in promoting its candy products this Halloween, creating a series of short horror films for its commercials in a campaign called Bite Size Horror. The unique... [More]
Dystopian Ice Cream Ads - Halo Top's 'Eat the Ice Cream' Envisions an Unsettling World Run by Robots
SCORE 2.5
Mild 139 Clicks Pub: Sep 12, 17
Dystopian Ice Cream Ads
Halo Top's 'Eat the Ice Cream' Envisions an Unsettling World Run by Robots
American video director, special effects artist, musician and YouTuber Mike Dahlquist (also known as Mike Diva) recently created an unsettling commercial for Halo Top called ‘Eat the Ice Cream.&... [More]
Spooky Faux Rom-Com Ads - AT&T's More Your Thing Ads Features an Unconventional Twist
SCORE 3.3
This Month and Mild 18 Clicks Pub: Oct 8, 18
Spooky Faux Rom-Com Ads
AT&T's More Your Thing Ads Features an Unconventional Twist
In an effort to celebrate its customizable and personalized services, At&T’s ‘More Your Thing’ campaign has created a series of 90-second clips that feature a shocking twist.... [More]
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