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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,233 more

Highbrow Horror

Brands turn to high-budget horror themes for their commercials

Implications - Brands are using the Halloween season to adopt high-budget scare campaigns which feature commercials worthy of cinematic trailers, avoiding the oft-kitschy pitfalls of seasonal branding. This shift caters to an audience that now engages with so much content on a daily basis, that brands are having to think outside the conservative creative norms that once set the standard for their campaigns.
Workshop Question — Conceptualize a scary commercial that sells your product/service.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
81,446 Total Clicks
Date Range:
Sep 17 — Oct 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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