Brands turn to high-budget horror themes for their commercials
Trend - Brands are using the Halloween season to adopt high-budget scare campaigns which feature commercials worthy of cinematic trailers, in an attempt to avoid the traditional or kitschy pitfalls of seasonal branding.
Insight - When it comes to branded campaigns, Millennial and Gen Z consumers are less inclined to appreciate traditional marketing tactics. Individuals from these generations are accustomed to creative collaborations and expressions that they observe or take part in on social media, and so expect that brands take less conservative routes when it comes to selling their products and services.
Insight - When it comes to branded campaigns, Millennial and Gen Z consumers are less inclined to appreciate traditional marketing tactics. Individuals from these generations are accustomed to creative collaborations and expressions that they observe or take part in on social media, and so expect that brands take less conservative routes when it comes to selling their products and services.
Workshop Question - Conceptualize a scary commercial that sells your product/service.
Trend Themes
1. High-budget Horror Commercials - Brands are incorporating high-budget horror themes to avoid the traditional and kitschy pitfalls of seasonal branding.
2. Short Horror Films - Brands are opting for short horror films for promoting their products instead of traditional ads.
3. Horror-inspired Ads - Brands are using elements from horror movies to capture the attention of younger audiences who are more accustomed to creative collaborations and expressions.
Industry Implications
1. Marketing and Advertising - Brands are utilizing innovative marketing tactics to connect with younger generations.
2. Entertainment and Media - Horror movies and short films are capturing the attention of viewers and promoting brands in a unique way.
3. Technology and Security - Home monitoring companies are creating horror-themed commercials to demonstrate their security products.
5 Featured, 43 Examples:
120,412 Total Clicks
Date Range:
Sep 17 — Oct 18
Trending:
Mild
Consumer Insight Topics:
