Cadbury Roses launched its first ad earlier this year and it follows a young boy from school who replies with the word "roses" to everyone he comes along in a form of appreciation. The boy's father can't explain why until the end of the commercial shows the boy overhearing a conversation between his teachers explaining that the best way to show thanks is with Cadbury Roses. Now the chocolate label does the same to its customers by gifting away beautiful flowers, all made up of Cadbury Roses chocolates.
It takes place at its 'Thanks a Bunch' shop, which is created to celebrate thanks, with each floral chocolate handmade by florist Augustus Bloom. There is the option to create a bouquet using the brand's selection of Golden Barrel, Classic Caramel, and Signature Truffle. Customers are only asked to pay in giving their thanks upon receiving the chocolatey bouquet and roses.