The tasty and incredibly healthy ice cream company called 'Halo Top' uses golden lids for each pint -- a detail that aims to resemble a real angel halo. The idea is to make the consumer feel like they are eating a calorie-loaded treat while reminding them that each pint is actually a low-calorie, high-protein and low-sugar option.
Halo Top packages reflect the brand's name -- a clever pun -- and boast vibrant graphics and signage. The brand also uses the slogan "save the bowl -- you’re going to want the whole pint." This slogan suggests that consumers with a sweet tooth will enjoy Halo Top's dessert range without the guilt that they would normally feel when consuming a caloric snack.
With various flavors ranging from birthday cake to chocolate mocha chip, this ideal dessert encourages consumers to dig in.
Golden Ice Cream Tubs
More Stats +/-
Ice Cream-Filled Fruits
Faux Old Fashion Appliances
Vegan Banana Splits
Low-Glycemic Ice Cream
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.