Hearing aids adopt aesthetic and tech upgrades
Trend - Brands are balancing functional properties and aesthetics in modern aids, like hearing devices—from crafting chic designs that are reminiscent of jewelry to simply adding elements of smart connectivity.
Insight - Because of the availability of different products and the tight integration of social media as part of daily life, contemporary consumers seek out aesthetic-driven solutions when it comes to their needs or desires. Although feeling supported through functionality is important, individuals place a premium on being simultaneously more confident and comfortable through aesthetics that reflect their lifestyle habits and style sensibilities.
Insight - Because of the availability of different products and the tight integration of social media as part of daily life, contemporary consumers seek out aesthetic-driven solutions when it comes to their needs or desires. Although feeling supported through functionality is important, individuals place a premium on being simultaneously more confident and comfortable through aesthetics that reflect their lifestyle habits and style sensibilities.
Workshop Question - What challenge is your product or service providing a solution to? How could you enhance that solution with modern aesthetics?
