Category
Lifestyle
Assisted Choices
4.7
Trend score
Trend
What is the Aesthetic Aid trend?
Aesthetic Aid: Brands are balancing functional properties and aesthetics in modern aids, like hearing devices—from crafting chic designs that are reminiscent of jewelry to simply adding elements of smart connectivity.
Insight
The consumer insight behind the Aesthetic Aid trend
Because of the availability of different products and the tight integration of social media as part of daily life, contemporary consumers seek out aesthetic-driven solutions when it comes to their needs or desires. Although feeling supported through functionality is important, individuals place a premium on being simultaneously more confident and comfortable through aesthetics that reflect their lifestyle habits and style sensibilities.
Trend themes
Themes within the Aesthetic Aid trend
Three behaviours holding the trend together01
Aesthetically-driven design
The hearing aid industry is balancing functionality with aesthetics in modern aids, prompting brands to craft chic designs reminiscent of jewelry and add smart connectivity features.
02
Over-the-counter accessibility
The hearing aid industry is making devices more accessible by creating over-the-counter options that can be programmed and controlled through a mobile app, eliminating the need for medical professionals or clinics.
03
Stigma reduction
The hearing aid industry is working to reduce the stigma around assisted hearing by creating more stylish and fashion-forward designs like the 'Facett' hearing aid device, inspired by the Melbourne Museum's mineralogy collection.
Industry implications
What the Aesthetic Aid trend means for industry
Where the trend changes the playbookFor
Fashion
Brands in the fashion industry can explore opportunities to collaborate with hearing aid companies and create stylish, fashion-forward designs that can be worn as accessories.
For
Healthcare technology
Business professionals in the healthcare technology industry can explore opportunities to create over-the-counter hearing aids that can be programmed and controlled through mobile apps, making assisted hearing more accessible for everyone.
For
Consumer electronics
Business professionals in the consumer electronics industry can explore opportunities to create hearing aids with active noise-cancellation technology that can help users hear calls more clearly and reduce background noise.
Workshop question
What challenge is your product or service providing a solution to? How could you enhance that solution with modern aesthetics?
Trend signals
Trend signals for Aesthetic Aid
Trend score 4.7 out of 10, from popularity 64%, activity 70%, freshness 8%.
Popularity64%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Aesthetic Aid trend
4 featured examples from Aug 22, 2017 to Oct 10, 2018CategoryTech
Over-the-Counter Hearing Aids
Bose is Making Hearing Aids Available to More People
Disruptive Innovation Opportunity: Integrating advanced technology in the healthcare industry to create disruptive solutions like over-the-counter hearing aids.
CategoryLifestyle
Confidence-Boosting Hearing Aids
The 'OH' Hearing Aid Device Reduces the Stigma for Users
Creating innovative medical equipment that caters to individual preferences.
CategoryArt & Design
Gemstone-Inspired Hearing Aids
The 'Facett' Hearing Aid Device Boasts a Luxe, Jewelry-Like Form
Disruptive innovation opportunity: Companies in the hearing aid industry can differentiate themselves by creating visually appealing designs that reduce the stigma associated with…
CategoryTech
Wireless Connecitivty Hearing Aids
The 'ExCio' Bluetooth Hearing-Aid Has Active Noise Cancellation
Disruptive innovation opportunity: Combine Bluetooth technology and active noise cancellation in hearing aids to revolutionize the healthcare industry and improve hearing healthca…
