People of color carve their own spaces in the North American cannabis industry
Implications - The decriminalization and legalization of cannabis that continues across North America has not yet entirely resolved the exclusion and disproportionate penalties applied to people of color within this space. In reaction to this, people of color are creating their own brands and carving out their own spaces within the cannabis industry, empowering one another and supporting inclusion and education.
Workshop Question - How could your brand prioritize inclusivity and empowerment?
Trend Themes
1. Empowering Cannabis-centric Platforms - The rise of women-of-color collectives and other safe spaces within the cannabis industry reflect a trend towards empowering cannabis-centric platforms that highlight education and inclusion for all individuals.
2. Inclusive Cannabis Lifestyle Brands - Luxury cannabis lifestyle brands like Oracle Infused are tapping into the wellness and self-care trends by offering cannabidiol-infused products and experiences to provide natural pain relief and promote relaxation.
3. Social Justice Cannabis Companies - Companies like Cannaclusive and C.E. Hutton are leading the charge in promoting social justice within the cannabis industry by providing business development services and promoting inclusivity and diversity.
Industry Implications
1. Wellness and Self-care - Cannabis-infused products, from salves to tinctures, are creating new opportunities within the wellness and self-care industries.
2. Small Business and Entrepreneurship - The legalization of cannabis is creating new opportunities within small business and entrepreneurship that are being exploited by minority and women-owned businesses.
3. Social Justice and Advocacy - The rise of minority-focused companies and the push for inclusivity within the cannabis industry highlights the need for social justice and advocacy groups within this industry.
