Performance-enhancing features are adopted into unlikely products
Implications - The idea of performance-enhancement is widely valued as it gives consumers the impression that there are quick-fixes to some of their problems and goals, and the incorporation of performance-enhancing functions in less likely items – everything from underwear to chairs – is on the rise. Such items appeal to consumers because they seamlessly integrate into their lifestyles.
Workshop Question - How could your brand better integrate its product/service into its customer's lifestyle?
5 Featured, 43 Examples:
119,215 Total Clicks
Date Range:
May 16 — Oct 18
Trending:
Warm
Consumer Insight Topics:
