Performance-enhancing features are adopted into unlikely products
Implications - The idea of performance-enhancement is widely valued as it gives consumers the impression that there are quick-fixes to some of their problems and goals, and the incorporation of performance-enhancing functions in less likely items – everything from underwear to chairs – is on the rise. Such items appeal to consumers because they seamlessly integrate into their lifestyles.
Workshop Question - How could your brand better integrate its product/service into its customer's lifestyle?
Trend Themes
1. Performance-enhancement Products - Products that improve overall performance are expanding beyond traditional athletic gear.
2. Incorporation of Technology - Technology is being incorporated into unlikely items to improve performance and provide consumers with unique options.
3. Natural Performance-enhancing Products - Health-conscious consumers are seeking more natural and organic options for enhancing performance.
Industry Implications
1. Sports Equipment - Companies that create performance-enhancing sports equipment can explore ways to incorporate technology and create unique products.
2. Food and Beverage - Natural supplements and ingredients can be incorporated into food and beverage products to improve overall performance and energy levels.
3. Wearable Technology - Wearable technology companies can explore ways to incorporate performance-enhancing features into everyday clothing items.
5 Featured, 43 Examples:
128,989 Total Clicks
Date Range:
May 16 — Oct 18
Trending:
Warm
Consumer Insight Topics:
