Performance-enhancing features are adopted into unlikely products
Implications - The idea of performance-enhancement is widely valued as it gives consumers the impression that there are quick-fixes to some of their problems and goals, and the incorporation of performance-enhancing functions in less likely items – everything from underwear to chairs – is on the rise. Such items appeal to consumers because they seamlessly integrate into their lifestyles.
Workshop Question — How could your brand better integrate its product/service into its customer's lifestyle?
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