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Unlikely Enhancement

Performance-enhancing features are adopted into unlikely products

Implications - The idea of performance-enhancement is widely valued as it gives consumers the impression that there are quick-fixes to some of their problems and goals, and the incorporation of performance-enhancing functions in less likely items – everything from underwear to chairs – is on the rise. Such items appeal to consumers because they seamlessly integrate into their lifestyles.

Workshop Question - How could your brand better integrate its product/service into its customer's lifestyle?
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
76,502 Total Clicks
May 16 - Oct 18
This Quarter and Warm
Lifestyle
Featured Examples
Performance-Enhancing Underwear - The VylyV 'Swift' Undergarments Exercise Your Pelvic Floor Muscles
SCORE 8.3
Hot 4,113 Clicks Pub: Dec 13, 17
Performance-Enhancing Underwear
The VylyV 'Swift' Undergarments Exercise Your Pelvic Floor Muscles
The VylyV ‘Swift’ underwear comes as the latest creation from the brand that will help men to maintain better pelvic floor muscle health when used consistently. The underwear works by... [More]
Cushioned Skate Shoes - The Vans UltraRange Pro Line Offers Cushioned Comfort and Seamless Style
SCORE 5.3
Warm 882 Clicks Pub: Jun 28, 17
Cushioned Skate Shoes
The Vans UltraRange Pro Line Offers Cushioned Comfort and Seamless Style
California-based skate shoe giant Vans is introducing a new line of high-performance shoes, dubbed UltraRangePro, that is designed for the serious skater who prioritizes performance-enhancing... [More]
Performance-Boosting Gums - Blockhead Energy Gum Provides Quick Absorption of Energizing Ingredients
SCORE 5.7
Warm 715 Clicks Pub: Sep 20, 16
Performance-Boosting Gums
Blockhead Energy Gum Provides Quick Absorption of Energizing Ingredients
‘Blockhead Energy Gum’ is providing a much faster way for consumers to get their energy boost throughout the day. The gum was developed by Danny Lowe who works as a sport scientist and... [More]
Performance-Enhancing Chairs - This Chair for Athletes Improves Performance by Changing Temperature
SCORE 3.1
Mild 1,242 Clicks Pub: May 9, 16
Performance-Enhancing Chairs
This Chair for Athletes Improves Performance by Changing Temperature
Nike’s ‘The Nature of Motion’ exhibit features several unique designs intended for athletes to improve their performance; its chair for athletes is one of the most impressive.... [More]
Performance-Enhancing Chews - The Q-Force Soft Chews Help Improve Performance, Focus and Immunity
SCORE 2
Untested 260 Clicks Pub: Sep 20, 16
Performance-Enhancing Chews
The Q-Force Soft Chews Help Improve Performance, Focus and Immunity
FRS is currently producing a line of Q-Force Soft Chews that provide consumers with the energy they need to boost their performance without any of the artificial sweeteners, colors or flavors found... [More]
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