



Modern gaming integrates AI to enhancing both analog and online engagement
Trend - Elements of AI are being integrated into the gaming experience as a means of enhancing it. From offering personalized tips to tracking the gamer’s performance, platforms like Amazon Alexa are coming into play to act as actual aids and resources for the process.
Insight - Aware of the benefits that technology brings to certain areas of life, consumers raise the bar on their expectations when it comes to things they purchase and interact with. Tied to the growth of the experience economy, individuals emphasize the need for tech integrations that allow them to be more immersed and to feel better supported throughout a given process, whether that be pertaining to entertainment such as gaming, customer experience in retail, or something else.
Insight - Aware of the benefits that technology brings to certain areas of life, consumers raise the bar on their expectations when it comes to things they purchase and interact with. Tied to the growth of the experience economy, individuals emphasize the need for tech integrations that allow them to be more immersed and to feel better supported throughout a given process, whether that be pertaining to entertainment such as gaming, customer experience in retail, or something else.
Workshop Question - How could you integrate AI features into your service or platform beyond mere assistant capabilities? How could it elevate your business?