Modern gaming integrates AI to enhancing both analog and online engagement
Trend - Elements of AI are being integrated into the gaming experience as a means of enhancing it. From offering personalized tips to tracking the gamer’s performance, platforms like Amazon Alexa are coming into play to act as actual aids and resources for the process.
Insight - Aware of the benefits that technology brings to certain areas of life, consumers raise the bar on their expectations when it comes to things they purchase and interact with. Tied to the growth of the experience economy, individuals emphasize the need for tech integrations that allow them to be more immersed and to feel better supported throughout a given process, whether that be pertaining to entertainment such as gaming, customer experience in retail, or something else.
Insight - Aware of the benefits that technology brings to certain areas of life, consumers raise the bar on their expectations when it comes to things they purchase and interact with. Tied to the growth of the experience economy, individuals emphasize the need for tech integrations that allow them to be more immersed and to feel better supported throughout a given process, whether that be pertaining to entertainment such as gaming, customer experience in retail, or something else.
Workshop Question - How could you integrate AI features into your service or platform beyond mere assistant capabilities? How could it elevate your business?
Trend Themes
1. AI-assisted Gaming - The integration of AI and voice-activated assistants in gaming is a growing trend that enhances the overall gaming experience.
2. Virtual Video Game Assistants - Video game developers are creating tailored virtual assistants such as Ubisoft's Sam that offer personalized tips and connect to gaming accounts to better track player progress.
3. Machine Learning for Personalized Gaming Tips - AI and machine learning are being utilized more in gaming to personalize tips and improve player experience, as seen with the Call of Duty Alexa Skill feature.
Industry Implications
1. Entertainment Gaming Industry - AI and voice-activated assistants can be developed and integrated into the gaming industry to enhance engagement and create more immersive experiences for gamers.
2. Consumer Technology Industry - The development of AI assistants for gaming offers endless innovation opportunities for the consumer technology industry to create smarter devices that provide personalized service and seamless integration with other platforms.
3. Professional Gaming Industry - The use of AI and machine learning to provide personalized tips and track performance in video games has potential to revolutionize the professional gaming industry and create a more level playing field.
