The Ubisoft virtual assistant is the first of its kind, as the assistant works primarily for gaming. The virtual assistant, dubbed Sam, is the first foray into this technology by Ubisoft and is currently only available in Canada. Much like its counterparts, Siri, Alexa and Google Assistant, Sam is capable of idle chitchat and can even answer general knowledge questions.
What sets Ubisoft's virtual assistant apart though is in its ability to understand and aid in more video game-related inquires. By connecting to Ubisoft's online store and user accounts, Sam is capable of answering questions on release dates and even news on specific titles. Furthermore, Sam is capable of giving stats on the player tied to the account. This tool proves particularly interesting as the virtual assistant can offer tips and selections of guides to better the player's skills.
The Ubisoft virtual assistant marks a distinct milestone in technology as the niche of virtual assistants gets larger. The ability to tie directly to video games gives users a more tailored experience to their interests, and the ability to track player progress could see significant use in professional gaming. Sam is still in development and based on the feedback from players, Ubisoft will be able to refine and perfect its first virtual assistant.