Category
World
Layered Getaways
Trend cluster
Category
Accessible
Excursion
Travel services offer programs to better accommodate people with disabilities.
1.3
Trend score
Trend
What is the Accessible Excursion trend?
Accessible Excursion: Travel brands are offering services and trips that are focused on accessibility for people with disabilities. These emerging programs speak to the need for brands to view accommodation and inclusivity as not simply a necessity, but as a means to enhance the consumer’s lifestyle.
Insight
The consumer insight behind the Accessible Excursion trend
The demand for accessible spaces and services is intensifying as activists with disabilities and their allies continue to push for inclusivity in products from various industries. Going beyond the bare minimum, this demographic demands not only recognition and apt assistance, but also equality. When their unique lifestyle needs are met, individuals feel better supported and, as a result, more comfortable and empowered.
Trend themes
Themes within the Accessible Excursion trend
Three behaviours holding the trend together01
Accessible Travel
Travel brands are offering services and trips that are focused on accessibility for people with disabilities.
02
Inclusivity in Products
Activists with disabilities and allies pushing for inclusivity in products from various industries.
03
Disability-Focused Travel Packages
Vacation services that cater to people with disabilities.
Industry implications
What the Accessible Excursion trend means for industry
Where the trend changes the playbookFor
Travel and Tourism
The travel and tourism industry is taking into account the needs of people with disabilities.
For
Technology
Technology is helping create platforms for accessible travel services.
For
Personalized Services
Personalized vacation services that cater to specific needs are on the rise.
Workshop question
How could your brand more actively prioritize inclusivity in the products or services it offers?
Trend signals
Trend signals for Accessible Excursion
Trend score 1.3 out of 10, from popularity 15%, activity 15%, freshness 8%.
Popularity15%
Activity15%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Accessible Excursion trend
4 featured examples from Oct 23, 2017 to Oct 10, 2018CategoryWorld
Disability-Friendly Travel Services
Enable Travel is India's First "Accessible Holiday Specialist"
The travel and tourism industry has the opportunity to innovate by providing more accessible travel experiences, promoting inclusivity, and creating more special services to cater…
CategoryWorld
Accessible Travel Services
Planet Abled Customizes Excursions for Multiple Disabilities
Disruptive innovation opportunity: Augment travel services to be more inclusive and accessible, tapping into the growing market of people with disabilities who seek travel experie…
CategoryAutos
Disability-Friendly Ridesharing Services
Thailand's uberASSIST is for People With Disabilities
Ridesharing platforms can disrupt the transportation industry by offering specialized services that cater to people with disabilities, expanding their user base and market share.
CategoryWorld
Disability-Focused Travel Packages
'Easy Access Travel' Caters to Mature and Disabled Travelers
Disruptive innovation opportunities in creating specialized travel services for disabled and mature travelers.
