Travel services offer programs to better accommodate people with disabilities
Trend - Travel brands are offering services and trips that are focused on accessibility for people with disabilities. These emerging programs speak to the need for brands to view accommodation and inclusivity as not simply a necessity, but as a means to enhance the consumer’s lifestyle.
Insight - The demand for accessible spaces and services is intensifying as activists with disabilities and their allies continue to push for inclusivity in products from various industries. Going beyond the bare minimum, this demographic demands not only recognition and apt assistance, but also equality. When their unique lifestyle needs are met, individuals feel better supported and, as a result, more comfortable and empowered.
Insight - The demand for accessible spaces and services is intensifying as activists with disabilities and their allies continue to push for inclusivity in products from various industries. Going beyond the bare minimum, this demographic demands not only recognition and apt assistance, but also equality. When their unique lifestyle needs are met, individuals feel better supported and, as a result, more comfortable and empowered.
Workshop Question - How could your brand more actively prioritize inclusivity in the products or services it offers?
