As the legalization of cannabis is official in Canada starting October 17th, Toronto-based agency Juliet and British Columbia-based licensed cannabis producer DOJA are partnering up to provide campaign support to individuals with minor weed-related convictions.
The clothing collection is dubbed 'Pardon' and it consists of t-shirts, sweaters, a candle, a one-hitter, papers, and a stash bag. The price point of Juliet x DOJA's offerings range from $10 to $60 CAD, with all the proceeds going to not-for-profit organization Cannabis Amnesty. The campaign support is geared toward abolishing non-violent convictions for minor cannabis possession. There are approximately 500,000 Canadians with such criminal records that have been convicted under the old law. As the date for legalization is nearing, DOJA and Juliet, in partnership with Cannabis Amnesty, are looking to liberate individuals through campaign support.