Traditional lottery systems are revamped to fit into contemporary expectations
Implications - With fewer Millennials using the lottery than the generation's predecessors, brands and institutions are looking to revamp how they present their lottery services. With new forms of interaction and more nostalgic and pop-cultural references, these new systems present themselves as being more authentic and relatable and as a result, better speak to the purchase motivations of the Millennial customer.
Workshop Question - How could your brand revamp a traditional product/service with younger customers in mind?
Trend Themes
1. Millennialized Lottery - Lottery systems are being revamped to fit the tastes and preferences of the millennial demographic, with new forms of interaction, nostalgic and pop-cultural references.
2. Gambling with Cryptocurrencies - Cryptocurrencies are being used as a means to encourage and streamline gambling activities by creating new and secure gambling platforms.
3. Interactive Sneaker Design - Interactive and gamified design elements are being incorporated into footwear to engage consumers and provide them with unique experiences beyond functionality.
Industry Implications
1. Gambling Industry - Gambling and lottery industries are implementing innovative technologies and strategies to attract users and create new gaming experiences
2. Fashion Industry - Fashion brands are incorporating interactive and gamified design elements into their products to provide consumers with unique experiences
3. Entertainment Industry - The entertainment industry is using lottery- and gambling-based content to engage audiences, create new experiences and enhance product offerings
4 Featured, 36 Examples:
52,212 Total Clicks
Date Range:
Aug 17 — Oct 18
Trending:
Mild
Consumer Insight Topics:
