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Revamped Lottery

Traditional lottery systems are revamped to fit into contemporary expectations

Implications - With fewer Millennials using the lottery than the generation's predecessors, brands and institutions are looking to revamp how they present their lottery services. With new forms of interaction and more nostalgic and pop-cultural references, these new systems present themselves as being more authentic and relatable and as a result, better speak to the purchase motivations of the Millennial customer.

Workshop Question - How could your brand revamp a traditional product/service with younger customers in mind?
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
20,820 Total Clicks
Aug 17 - Oct 18
This Quarter and Mild
Business
Featured Examples
Luxe Scratch-Off Sneakers - The Nike SB x Premier Sneaker Takes Cues from Lottery Tickets
SCORE 7.7
This Year and Hot 959 Clicks Pub: Aug 23, 18
Luxe Scratch-Off Sneakers
The Nike SB x Premier Sneaker Takes Cues from Lottery Tickets
In collaboration with specialty skate shop Premier, Nike is unveiling the Nike SB x Premier sneaker, which boasts a unique form that takes inspiration from scratch-off lottery tickets. The Nike SB... [More]
Millennialized Lottery Games - Millennial Loteria is an Updated Version of the Beloved Hispanic Game
SCORE 3.8
Mild 1,997 Clicks Pub: Nov 20, 17
Millennialized Lottery Games
Millennial Loteria is an Updated Version of the Beloved Hispanic Game
Loteria is an old Hispanic tradition, dating back as far as at least the 15th century, so it’s about time that the game of chance received an update with ‘Millennial Loteria’. The... [More]
Crypto-Based Gambling Sites - 'Onlot' Rewards Players in Cryptocurrency
SCORE 4
This Year and Mild 127 Clicks Pub: Jun 14, 18
Crypto-Based Gambling Sites
'Onlot' Rewards Players in Cryptocurrency
Cryptocurrency is a secure way to exchange funds, and that makes it a strong option for creating gambling ecosystems, as Onlot has managed to achieve. The site lets users play simple games and... [More]
American History Musical Apps - The Hamilton App is Designed for Both Fans and Newcomers
SCORE 1.9
Untested 137 Clicks Pub: Aug 13, 17
American History Musical Apps
The Hamilton App is Designed for Both Fans and Newcomers
It seemed like only a matter of time before the Hamilton app would make its debut. The app is designed for fans of the hit musical and those who have yet to see it. There are stickers and selfie... [More]
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