The look of the Los Angeles Lakers received a new update following this year's NBA season, courtesy of sportswear label Nike. Nike is the basketball league's official outfitters and the new collaborative jerseys aim to merge the team's archival past with its present. To do so, the Swoosh brings back the Laker's signature vertical drop shadow detail. This visual effect nods to the team's Showtime era in the 1980s -- the new 2018-2019 iterations also receive updated numbers and a rounded crew neckline.
The 'Icon' jersey boasts a gold base with purple numeral details with white trimming details, the 'Statement' jersey has a purple base with gold numeral accents, black side stripes and white trimming as well. The 'Association' jersey is finished in white with purple numbers and gold trimming. The new jersey designs are available for purchase online at the Lakers' store, Nike and the NBA online store.
Why This Trend Is Growing
- Archival Sports Fashion
- Disruptive innovation opportunity: Collaborating with sportswear labels to revive and modernize iconic team designs.
- Vertical Drop Shadow Detail
- Disruptive innovation opportunity: Integrating visual effects inspired by historical eras into contemporary sports apparel.
- Updated Team Jersey Designs
- Disruptive innovation opportunity: Creating new iterations of team jerseys with updated colors, trimmings, and necklines.
Industries Being Reshaped
- Sportswear
- Disruptive innovation opportunity: Incorporating new technologies and materials to enhance performance and comfort in sportswear.
- Fashion Retail
- Disruptive innovation opportunity: Utilizing e-commerce platforms and online stores to reach a wider audience for sports fashion merchandise.
- Professional Sports
- Disruptive innovation opportunity: Collaborating with sportswear brands to create exclusive merchandise and fan apparel for teams and athletes.
