'Hamilton' has become a cultural touchpoint, one of the once in a generation musicals that transcends Broadway and works its way into pop cultural as a whole, and the 'Hamiltones' crayons are a marker of that. They're also a crayon of that.
Hamiltones include 12 crayon colors, each of which are named after some aspect of the beloved Broadway show by Lin Manuel Miranda. Some of the standouts include an orange crayon called 'Alexander Hamil-tan,' a purple crayon called 'Burr'ple,' a red crayon called 'Redcoats Redder,' and a maroon crayon called 'Maroon Where It Happens.'
The references are all undoubtedly hilarious for anyone who's seen the performance. They're on offer from Theatre Nerds Swag Shop, though there is only a limited amount of the crayon sets available, so fans need to act fast.
What's Driving This Trend
- Musical-themed Crayons
- Opportunity for creating unique and themed art supplies that cater to specific fandoms.
- Broadway-inspired Merchandise
- Growing demand for merchandise that allows fans to display their love for popular Broadway shows.
- Limited Edition Collectibles
- Increasing popularity of limited edition items that create a sense of exclusivity and urgency for fans.
Who This Affects Most
- Art Supplies
- An opportunity for art supply companies to collaborate with popular musicals and create themed crayons and other art materials.
- Merchandise Retail
- Retailers specializing in merchandise can capitalize on the demand for Broadway-inspired products to cater to theater-going audiences.
- Collectibles
- Collectible companies can release limited edition sets of crayons and other merchandise in collaboration with popular Broadway shows, targeting avid collectors and fans.
