Nike's Jordan Brand unveils a series of Air Jordan XI Low IE sneakers to end off its summer offerings of the year. The footwear model was originally worn by basketball all-star Michael Jordan during the NBA Playoffs in 1996, marking the year his team finished with a score of 72-10. The silhouette also marks the first His Airness' classics that got a low cut iteration. 'IE' references 'International Exclusive,' differentiating itself from the traditional Air Jordan XI Low because of its use of leather and mesh materials instead of patent leather.
The vibrant new sneakers are available in three different highlighter colorways including 'Crimson Flash,' 'Volt' and 'Rio Teal.' Each one is detailed with the signature elephant print throughout its midfoot panel. The entire piece is finished with mesh ventilation on the toe box, the sides and tongue, along with the Jumpman logo embellished on the tongue.
What Makes This Trend Stand Out
- Highlighter-themed Sneakers
- Expanding on the trend of bold-colored sneakers, brands can create highlighter-themed sneakers with vibrant colors and unique design elements.
- Retro-inspired Footwear
- There is an opportunity to tap into the nostalgia of classic athletes and sports moments by releasing retro-inspired footwear models like the Air Jordan XI Low IE sneakers.
- Premium Materials in Sneaker Design
- Brands can explore the use of premium materials like leather and mesh in sneaker design, offering consumers a more luxurious and exclusive option.
Sectors Adopting This
- Footwear Industry
- The footwear industry can leverage the trend of highlighter-themed sneakers to attract consumers looking for bold and unique shoe options.
- Sports Apparel and Merchandise
- Sports apparel and merchandise companies can capitalize on the demand for retro-inspired footwear by partnering with athletes or teams to release limited-edition collections.
- Fashion Retail
- Fashion retailers can cater to the growing demand for premium materials in sneaker design by curating a selection of high-end sneakers that appeal to fashion-forward consumers.
