In collaboration with specialty skate shop Premier, Nike is unveiling the Nike SB x Premier sneaker, which boasts a unique form that takes inspiration from scratch-off lottery tickets.
The Nike SB x Premiersneaker has been introduced in a tan and white colorway with premium gold accents. As well as being accompanied by a themed gold coin, the sneakers include references to the lottery with the words "Win Some, Lose Some" under the lace flaps.
The sneaker design also includes an interactive element that incorporates the same kind of thrill that comes with purchasing a lottery ticket. The shoe has been designed so that the Swoosh logo fades to reveal either a metallic gold finish or for a very small percentage of consumers, a special Nike SB x Premier graphic will be shown.