Moon Dipz are luxury biscuits that set themselves apart from other cookies for numerous reasons. As well as being dipped with high-quality cocoa, the oat-based biscuits are meant to be eaten as sleep aids. As such, creative director Steve Conchie at Brandon describes that: "Arguably, Moon Dipz doesn’t belong in the biscuit aisle... more success could be had in the tea and coffee aisle next to products bought for their relaxing properties."
The biscuits boast are named after the planets and include premium ingredient additions such as pistachio, banana, dried cherry and nut butter.
While many consumers are just now beginning to intentionally incorporate functional food products into their diet, the opportunities for sleep-supporting snacks is a category that remains largely unexplored.