The Après Plant-Based Protein Drinks have been formulated to offer you a way to fuel your body without having to turn to foods that are packed with ingredients that you're looking to avoid.
The drinks come in three flavor options including Mint Cacao, Sea Salt Chocolate and Chai Spiced Vanilla, and are all non-GMO, vegan and gluten-free. Each one is made from a proprietary blend of proteins from plants, virgin coconut oil and coconut water along with natural flavoring. This makes it ideal for active individuals who are looking for a natural way to stay hydrated and fueled after a workout.
The Après Plant-Based Protein Drinks were explained by Co-Founder and CMO of the brand, Darby Jackson, when she said, "I found my clients, 95% of whom were women, constantly asking for a clean, convenient, post-workout snack that would sustain them until their next meal. Most women are looking for whole body replenishment rather than just a protein shake, so it was important to create a functional formula that balances the protein component with other complementary ingredients."
Why This Trend Is Growing
- Plant-based Protein
- Opportunity for innovation in plant-based protein supplements that cater to active individuals seeking natural and clean post-workout snacks.
- Clean Convenience
- Opportunity for innovation in convenient, clean, and whole-body replenishment products for active individuals.
- Functional Formulas
- Opportunity for innovation in functional formulas that balance protein components with other complementary ingredients.
Industries Being Reshaped
- Food and Beverage
- Opportunity for the food and beverage industry to develop plant-based protein supplements and convenient post-workout snacks.
- Fitness and Wellness
- Opportunity for the fitness and wellness industry to cater to the needs of active individuals seeking clean and functional post-workout products.
- Health and Nutrition
- Opportunity for the health and nutrition industry to create innovative products that provide whole-body replenishment and meet the demands of consumers seeking natural post-workout options.
