Category
Lifestyle
Assisted Choices
Trend cluster
Category
Confectionery
Smoked
Traditional sweet treats are enhanced with the addition of smoky flavors.
1.7
Trend score
Trend
What is the Confectionery Smoked trend?
Confectionery Smoked: Having already made its way into almost every other section of the menu, smoky flavor is now being incorporated into confectionery dishes. This shift highlights the surprising versatility of smoky flavor experiences and suggests a continued opportunity for the expansion of familiar fare with taste profiles once relegated to a singular type of food.
Trend themes
Themes within the Confectionery Smoked trend
Three behaviours holding the trend together01
Smoky Flavors
Smoky flavor is a versatile taste experience being incorporated into an array of food and beverage dishes, including sweets, bringing sophistication rather than just traditional, singular flavor to the table.
02
DIY Kits
DIY sundae kits and customizable collections reveal further possibilities for expansion in the dessert industry, opening up creative opportunities for individuals and companies alike to personalize sweets beyond ready-made options.
03
Focus on Specific Ingredients
Restaurants and cafes are increasingly focusing on specific, seasonal ingredients, as consumers seek more curated or exclusive food experiences. This trend creates a market for entrepreneurs to produce niche ingredients and develop specialties around them.
Industry implications
What the Confectionery Smoked trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The trends mentioned here have major implications for how companies approach product development and marketing for various types of food and beverage, from sweets to DIY kits to special focus on specific ingredients.
For
Hospitality
These trends show how establishments in the hospitality industry can revamp their food offerings to provide more value and satisfy changing tastes and preferences among customers.
For
Retail
As innovation is driving these new trends, there is an opportunity for retailers to leverage them and offer specialized products with rich, unique and flavorful experiences that stand out among their competition.
Workshop question
What unexplored taste experiences can be incorporated into existing products to create new complex flavors?
Trend signals
Trend signals for Confectionery Smoked
Trend score 1.7 out of 10, from popularity 11%, activity 32%, freshness 8%.
Popularity11%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Confectionery Smoked trend
5 featured examples from Jun 8, 2017 to Sep 13, 2018CategoryLifestyle
Smoked Wildflower Ice Creams
The Matterhorn is a New Holiday Ice Cream from Jeni's with a Twist
Creating innovative and unique ice cream flavors using unexpected ingredients, targeting customers seeking unique taste experiences.
CategoryLifestyle
Customizable Sundae Kits
For Father's Day, Jeni's is Launching a Build Your Own Sundae Collection
The Build Your Own Sundae Collection highlights the potential for customization and personalization in the food and beverage industry, creating opportunities for innovation and ne…
CategoryLifestyle
Spicy Smoked Nut Butters
Fix & Fogg's Smoke and Fire Peanut Butter Uses Manuka Smoke and Chillies
The food and beverage industry can continue to innovate with unique and bold flavor combinations to stand out in a crowded market.
CategoryLifestyle
Smoky Sweet Candy Coffees
The Starbucks Smoked Butterscotch Latte Comes Hot, Iced or Blended
Coffee shops can leverage the trend of smoky sweet flavored coffees to create unique drink offerings and differentiate themselves from competitors.
CategoryLifestyle
Chestnut-Centric Dessert Menus
Cafe Morozoff's Autumn Desserts Explore Comforting Flavors
Restaurants and cafes can capitalize on the popularity of chestnuts by incorporating them into their dessert menus, attracting customers with unique offerings.
